Senior Marketing Strategist - Edmonton, Canada - NAIT (Northern Alberta Institute of Technology)

Description

In order to ensure your application is received by
NAIT for thorough review and consideration, please apply directly through our
Careers site at

NOTE: This is a temporary
position commencing in July 2024 and ending on or before July 31, 2025, with
the possibility of extension.

As
a member of the Department of Marketing and Communications (M&C), the
Senior Marketing Strategist will work closely with senior leaders at NAIT to
provide guidance on marketing strategies that will make a meaningful impact on
institutional goals and objectives.

We
are looking for a motivated, strategic, get-it-done marketer who will lead a
team of Marketing Specialists in delivering impactful marketing solutions to
one of the key business units at NAIT – Corporate and Continuing Education
(CCE). As the M&C representative member of CCE's leadership team, you will
gain a deep understanding of their departmental vision, goals, and projects
while also having the ability to provide input from a marketing lens. You will
be seen as the subject matter expert of the client area and will have the
ability to influence decisions made within M&C and with the client.

Reporting
to the Senior Marketing Manager, you will work in a fast-paced, agile
environment to execute marketing projects from planning, brainstorming and
concept through to design, implementation and measurement. You will be a key
player in executing B2B, B2C and campaigns by leveraging NAIT's full marketing
technology stack. Your strong technical expertise and know-how in lead
generation strategies, conversion rate optimization, SEO, digital and social
advertising, email marketing, content marketing, web development, and analytics
and insights will help NAIT reach revenue and enrolment targets.

NAIT
has ambitious goals in growing student enrolment (credit and non-credit),
revenue, and our presence in the local, national, and international market.
This is a unique career opportunity to join one of the leading polytechnics in
the world.

Key
Responsibilities:

Strategic
Marketing Consultation and Project Planning

• Attend the client's leadership and business
  planning meetings as a representative of M&C.
• Develop a deep understanding of client goals,
  objectives, challenges and identify how marketing can be impactful.
• Identify marketing opportunities that align
  with client goals and present them to members of M&C.
• Develop overarching marketing strategies for
  the client in terms of brand awareness and lead generation.
• Leverage existing data and information on
  personas, customer journeys and segmenting target audiences in order to deliver
  personalized marketing and brand experiences.
• Audit current marketing strategies and works
  with clients to identify target audiences, objectives, key messages and uses
  best practice to achieve strategic marketing goals.
• Operate with a design-thinking mindset, put
  yourself in the shoes of our students, customers and end-users in order to
  engage them seamlessly across all marketing touch points.
• Seek, analyze and apply market research to
  inform projects and campaigns.
• Identifies opportunities across paid, earned
  and owned media that support NAIT's business goals
• Write strategic marketing plans, identifying
  trends to ensure competitive positioning.
• Manage marketing budgets and assist with
  reconciling monthly expenses.

Execution
and Optimization

• Form and lead cross-functional teams within
  M&C that will contribute to a project or campaign.
• Lead the execution of digital marketing plans,
  leveraging the power of automation and AI across various platforms for: display
  and programmatic advertising, search (SEM, SEO), social media marketing, email
  marketing, and content marketing.
• Critically analyze and optimize digital
  marketing campaigns and strategies to ensure budgets are spent to maximize ROI,
  target audiences are reached, and measurable impact on goals is achieved.
• Leverage data to deliver precision marketing to
  maximize audience engagement.
• Copywrite and edit for a variety of media
  including email marketing, promotional materials and advertising.
• Work closely with web, brand and communications
  colleagues, to maintain quality control and ensure projects are delivered on
  time and on budget.
• Review, provide feedback, and approve the work
  of direct reports.
• Monitor and deliver insights on opportunities
  that improve our KPIs (leads, conversions, add to carts, application
  submissions, etc.), inform new marketing processes, and optimize digital
  operations.
• Develop reporting and share findings with
  multiple stakeholders and use information in making data-driven
  recommendations.

Leadership:

• Lead a team of two Marketing Specialists who
  are dedicated in supporting CCE.
• Lead the development of best practices and
  processes that can assist with delivering marketing solutions and a consistent
  client experience
• Delegating tasks responsibilities to direct
  reports and other M&C members for campaigns and projects.
• Be an empathetic and caring leader. Practice
  compassion and active listening.
• Lead by example in identifying and overcoming
  challenges or obstacles.
• Create an environment where your direct
  reports, as well as your peers, can thrive, take risks, make mistakes, and
  reach their potential.
• Lead career and professional growth
  conversations, set annual goals, and provide constructive feedback.

Skills
& Abilities:

• Demonstrated ability to lead projects and
  campaigns end-to-end.
• Experience in leading people, either formally
  or informally.
• Demonstrated ability to work closely with
  clients, deliver exceptional client service, and resolve any conflicts in a
  collaborative and professional manner.
• Demonstrated experience and clear understanding
  of content marketing and inbound marketing.
• Experience setting up paid advertising
  campaigns on platforms such as Google (display and search), Facebook, LinkedIn,
  and Instagram.
• Experience with creating engaging and effective
  email marketing campaigns.
• Experience or knowledge of implementing SEO
  best practices.
• Strong foundational understanding of privacy
  legislation (CASL, GDPR) and cybersecurity.
• Analytical and reporting mindset with a focus
  on demonstrating the ROI of marketing activities.
• Experience using personalization, behavioral
  data and customer segmentation for marketing strategies.
• Strong copywriting skills for all marketing
  channels (print, digital, out-of-home).
• Excellent interpersonal communication skills to
  communicate with internal and external stakeholders

Qualifications:

• Possesses a bachelor's degree or diploma in
  business, marketing, communications, or a related field. A combination of
  marketing experience and education will be considered.
• Minimum 6 years of marketing and advertising
  experience, with experience developing and executing strategic marketing plans
  across a variety of platforms.
• Google Ads Certifications is an asset.
• Knowledge of Agile Methodology is an asset

Remuneration: $79, $105,715.48 annually,
plus a comprehensive benefits package.

Please submit a resume and cover letter
to be considered for this opportunity.

About
NAIT

At
NAIT, people matter.

We're
proud to have been named one of Alberta's Top Employers for 13
consecutive years. Developing an engaging, supportive, and rewarding work
culture is something we take seriously. We know that people are our biggest
asset – they are what makes NAIT a great place to work.

At
NAIT, you are part of a community that makes a difference in the lives of
students, staff and industry clients and partners. The NAIT culture reflects
our shared values of respect, collaboration, celebration, creativity, and
accountability. We are committed to equity, diversity and inclusion and are a
proud partner of the Canadian Centre for Diversity and Inclusion and Pride at
Work Canada. NAIT is committed to
advancing equity and cultivating inclusion throughout the hiring process. We
especially encourage applications from Aboriginal and Indigenous people, Black
and racialized people, gender and sexually diverse (2SLGBTQIA+ and women) people,
immigrants, and people with disabilities.

What
we offer

We've
created a benefits package that focuses on health and wellness, professional
and personal growth, recognition, and work-life balance.

NAIT
is a flexible workplace and depending on the nature of your role, you may request
flexible work arrangements with respect to where and when you work, including
being on-campus full-time, working off-site, or a combination of the two.

Employees
also have access to excellent vacation time, paid time off between Christmas
and New Year's, a strong recognition program, learning opportunities, 2 annual
all-staff professional development days and so much more.

Additional
requirements

Applicants
with education credentials earned outside of Canada who have not had them previously
assessed should have their credentials evaluated by World Education Services or
the International Qualifications Assessment
Service (IQAS)

Accommodations

NAIT
is an inclusive employer and strives to hire a diverse workforce. If you are
contacted by us regarding a job opportunity, please don't hesitate to contact
us if you require any accommodation during the selection process. Please
contact us via email at

We
thank you for your application, however, only those selected for an interview
will be contacted.

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