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    REMOTE - Product Marketing Manager - Ottawa, ON, Canada - Telesat Corp.

    Telesat Corp.
    Telesat Corp. Ottawa, ON, Canada

    2 weeks ago

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    Description
    Telesat (NASDAQ and


    TSX:
    TSAT) is a leading global satellite operator, providing reliable and secure satellite-delivered communications solutions worldwide to broadcast, telecommunications, corporate and government customers for over 50 years.

    Backed by a legacy of engineering excellence, reliability and industry-leading customer service, Telesat has grown to be one of the largest and most successful global satellite operators.

    Telesat Lightspeed, our revolutionary Low Earth Orbit (LEO) satellite network, scheduled to begin service in 2027, will revolutionize global broadband connectivity for enterprise users by delivering a combination of high capacity, security, resiliency and affordability with ultra-low latency and fiber-like speeds.

    Telesat is headquartered in Ottawa, Canada, and has offices and facilities around the world.

    The company's state-of-the-art fleet consists of 15 GEO satellites, the Canadian payload on ViaSat-1 and one LEO 3 demonstration satellite.

    As Telesat's Product Marketing Manager, you will play an important, key role in articulating our product strategy, value proposition and differentiated messaging to drive success in marketing and sales activities.

    In this role, you'll uncover market insights and proof points that resonate with our telecom, aviation and maritime B2B buyers to enable the success of our sales channels.

    Your understanding of our competitors and their offerings will ensure that our unique value proposition is the foundation of marketing communications campaigns that drive quality sales leads and pipeline.

    Based on Telesat's strategic growth initiatives potential of each vertical market, help build, mentor and grow the product marketing team that can achieve global results

    In collaboration with product management and marketing communications, define differentiated product positioning that resonates with our target buyer personas, with associated proof points.

    Share learnings across the sales and marketing teams to drive increased effectiveness in marketing and sales communication approaches.

    uncover challenges and roadblocks our sales channels face and develop sales tools to overcome challenges and educate/teach them how to leverage the assets created.

    In partnership with the Director of Marketing and Communications, contribute the annual marketing plan for each vertical market, key activities and budget allocation that supports Telesat's growth and market share goals.

    Based on KPIs for campaign performance, provide recommendations for improving messaging and lead generation

    Develop compelling customer-facing sales presentations and collateral storylines and collaborate with Marketing Communications to deliver professional materials that are aligned with brand standards.

    Utilize data and insights to grown customer engagement and conversations through effective campaigns and information.
    Additional projects as needed to meet strategic goals.
    8+ years B2B product marketing experience with proven success in positioning differentiated B2B products with successful outcomes. Power user of Microsoft Office applications (PowerPoint, Word, Excel)
    ~ Experience in using collaboration and CRM tools; experience a plus
    ~ Strong public speaking skills and comfortable in front of large internal audiences as well as executive-level external audiences when required
    ~ Exceptional writing skills
    ~ Bachelor's Degree in business or marketing; MBA a plus
    ~ Training in insight and value-selling messaging methodologies a plus
    ~ Team building and management experience preferred.
    ~ We are committed to providing the best candidate experience possible including any required accommodations at every stage of our interview process. All accommodation information provided will be treated as confidential.
    #
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