Jobs

    Content Manager - Canada - Beiersdorf AG

    Beiersdorf AG
    Beiersdorf AG Canada

    3 weeks ago

    Default job background
    Description

    At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.

    For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.

    Behind every brand, every product and every accomplishment are our more than 20,000 employees.

    It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.

    We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
    Influencer content management & planning
    Develop and execute a comprehensive influencer strategy aligned with brand objectives for relevant categories.
    Steer the influencer marketing agenda for your categories and lead initiatives that helps NIVEA be at the forefront of the industry
    Build best practices across categories to drive synergies across campaigns & long-term planning
    Drive efficiency across cost & media metrics
    Partnering with brand teams on campaign creative asset creation
    Owning the creative consumer journey across the digital medium to deliver best-in-class experiences
    Drive the digital strategy for relevant categories in the short term and long term to help achieve business goals
    Co-brief agencies with category teams and own the digital execution
    Managing digital campaigns in conjunction with category teams, media teams and external agency partners
    Clear measurability across all relevant digital campaigns and initiatives
    Integrating with e-commerce to drive category relevant e-marketing initiatives
    Experience – 4-8 years of Content & Digital Marketing in Beauty/ FMCG / Agency set-up.

    Strong communication skills, very social media savvy.
    Has proven experience in content and influencer marketing
    Strong understanding of digital landscape & its potential to build competitive advantage
    Understanding of digital media campaigns & media metrics
    Project management

    We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.

    We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
    Furtherinformation about social media buttons can be found in our privacy policy .
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