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    Coordinator, Research and Insight - Toronto, Canada - Starcom

    Starcom
    Starcom Toronto, Canada

    3 weeks ago

    Default job background
    Full time
    Description

    Job Description

    The Research & Insights Coordinator plays a crucial role in delivering valuable marketing insights to drive strategic planning, enhance measurement practices, and optimize media strategies for better return on investment. This position offers the opportunity to be part of a dynamic team where insights and data narratives are central to the business operations.

    The ideal candidate should possess strong technical expertise and meticulous attention to detail. Moreover, they must demonstrate the ability to tackle business challenges through data analysis, innovative thinking, and human-centered insights. Collaborating effectively and fostering relationships with key stakeholders across the organization are key aspects of this role.

    • Actively engage in data exploration from diverse sources such as Global Web Index, Vividata, etc., conduct desktop research, and identify consumer behavior trends
    • Assist in uncovering market intricacies, understanding media landscapes, and contributing to thought leadership initiatives like whitepapers and PubliSEES
    • Shadow, learn, and participate in inter-agency collaborations involving various clients
    • Prepare competitive analyses for clients
    • Assist in designing questionnaires using tools like Survey Monkey
    • Advocate for and proficiently utilize a range of research tools while gaining deep insights into the methodologies employed

    Qualifications

    • Proficiency in data analysis and storytelling
    • Strong organizational, interpersonal, and time management capabilities
    • Ability to work autonomously with initiative
    • Proactive nature and a collaborative team mindset
    • Basic proficiency in Microsoft Office applications, particularly Excel and PowerPoint
    • Excellent presentation skills
    • Fundamental understanding of primary/custom research methods, with a willingness to expand knowledge in this area
    • Enthusiastic, flexible, and receptive to continuous learning
    • Minimum Requirement: Entry level
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