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    Adobe Analytics Specialist - Toronto, Canada - TV2 Consulting

    TV2 Consulting
    TV2 Consulting Toronto, Canada

    2 days ago

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    Contract
    Description

    TV2 is seeking a talented Adobe Analytics Specialist to join our team. As an Adobe Analytics Specialist, you will play a crucial role in leveraging data to drive business insights, optimize digital marketing campaigns, and enhance user experiences across our digital platforms. You will be responsible for managing the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.

    • Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems
    • Experience with all the aspects of Analytics lifecycle including design, implement and maintain digital analytics solutions and products
    • Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.
    • Build dashboards and reports to enable various functional teams to make better, more informed decisions and be able to evaluate their performance.
    • Mandatory Skills Web development including JavaScript, jQuery
    • Strong understanding of JavaScript & & DOM manipulation, web markup, including HTML5 and CSS3
    • Expertise with tag management tools (DTM, Adobe Launch)
    • Make sure the tags are consistent on all properties
    • Manage Cost/server calls usage (minimize Adobe annual cost)
    • Help users with Admin tasks (new variables implementation, Launch new properties set-up, etc).
    • Validation/testing of tagging (will not validate everything since project teams do) - sanity check of tagging
    • Deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.
    • Strong understanding of JSON structures and best practices.
    • Strong understanding of Native Mobile development standards
    • Experience with digital analytics QA tools such as Charles, Omnibug, Fiddler.
    • Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.

    Requirements

    • University degree in Computer science or IT, or equivalent work experience.
    • Adobe Analytics implementation Expert, possessing one of the Adobe Implementation Certificates.
    • Experience with Adobe Analytics Tag Manager (Adobe Launch/DTM)
    • Knowledge of Adobe Analytics variables and their setup
    • 5 years of experience of Adobe Analytics Requirements Gathering
    • 5 years of experience of Producing Implementation Guides
    • 5 years of experience of Adobe Analytics QA and debugging
    • Knowledge of JavaScript, HTML and CSS
    • Ability to create dashboards in Workspace (w/ segments and calculated metrics)
    • Knowledge of Adobe Analytics Admin Console (rights for different products, product profiles and user profiles)
    • Strong analytical, judgment and conceptual ability is critical.
    • Excellent communication skills and ability to interact with all levels of end users and technical resources.
    • Data and details oriented.
    • Autonomous and proactive.
    • Ability to provide ongoing insights on issues and initiatives.
    • 5+ years' experience building dashboards and custom reports to derive business insights from raw data
    • 5+ years' experience implementing tracking solutions in Adobe Analytics or Google Analytics
    • Solid understanding of HTML/JavaScript and Tag Management tools such as Adobe DTM (Bonus if you've coded before)
    • Knowledge of common web and mobile analytics best practices

    Benefits

    • Type of job: Temporary Contractor – 1 year
    • Date candidate required: Immediate
    • Location: Toronto, ON
    • Work hours are Monday - Friday, normal 37.5 hour week
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