Associate Marketing Manager, Itero - Toronto, Canada - AlignTech

AlignTech

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Join a team that is changing millions of lives.

Transforming smiles. Transforming lives. Transforming an industry.
Align Technology, Inc

(NASDAQ:

ALGN), makers of the Invisalign system, and iTero intraoral scanners, is the industry leader and innovator in medical devices which focuses on revolutionizing the dental and orthodontic industry.

Align Canada opened its first office in the heart of downtown Toronto in 2017 after more than 15 years servicing the Canadian market.

With a trajectory accentuated by accelerated growth and innovation, Align Canada continues to reinforce its consumer presence as the most advanced clear aligner system in the world while building a highly regarded employer brand in Canada, being certified as a Great Place to Work in Canada since 2019.

At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next.

We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation.

Our diverse and collaborative teams are constantly pushing the boundaries of what's possible

Ready to join us?

About this opportunity

Reporting to the Director of Professional Marketing in Canada, your mission as the leader,
Associate Marketing Manager, iTero** will be to drive the penetration and usage of iTero intraoral scanner portfolio in Canada.

Specifically, the individual will collaborate with the commercial business unit to develop, execute strategy and program(s) that strengthen our product adoption via GTM programs, sales enablement, and education initiatives.

This person must be customer-centric, a self-starter with proven ability to execute and work independently. She/he must work effectively cross-functionally, leading collaborative efforts with sales, product management, clinical education, partners, R&D, and Legal.

Role includes all aspects of marketing such as positioning, messaging, product adoption, sales force partnership & enablement, pricing and promotions, trade shows, and key opinion leader programs.

In this role, you will

In collaboration with Director of Marketing, develop and implement gotomarket strategies and commercial marketing efforts to expand market share and pursue growth targets.
Collaborate with crossfunctional teams to execute on projects, programs, and campaigns
Product launches in collaboration with product management team
Conduct campaign reporting and analysis that evaluates campaign/communication performance, response rates, registrations, and all campaign variables
Monitor Clinical Education programming
Inventory and budget monitoring
Develop and maintain relationships with external agencies/vendors and stakeholders across the NA organization, including sales, marketing, finance, and operations.
Proven capability to navigate through change and operate with speed and agility
Possess exceptional oral and written communication to diverse audiences with effective & engaging presentation skills
Ensures the effective fulfillment of objectives and deadlines assigned
Other responsibilities, projects and duties may be assigned as required

In this role, you'll need
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree in marketing or equivalent experience required
4 years of experience in marketing or related field. Marketing experience in medical device/dental/capital equipment is preferred
Experience working in a cross functional team
Proficiency with MS Office suite including Word, Excel, Outlook, Adobe Photoshop illustrator, InDesign and PowerPoint required.
Digital marketing experience is an asset
Familiarity with Customer Relationship Management and Content Management System software
Excellent analytic and project management skills.
Prioritizes well and strategic thinker
Ability to multitask and work on issues of diverse scope
Creative problemsolver
Strong knowledge of marketing automation
Strong crossfunctional teamwork
Customer focused
Excellent English written, verbal and presentation communication skills, with French/English bilingualism as a definite asset
Results oriented
Confident and dynamic personality
Selfstarter who needs mínimal supervision.
Must be willing to travel up to 25%
Legally entitled to work in Canada and travel to US