Marketing Specialist - Mississauga, Canada - Dexterra Group

Dexterra Group

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

We've been serving Canadian clients for over 75 years.

The companies that began independently and now form Dexterra Group have an outstanding record of supporting the infrastructure and built assets that play a vital role in our society and helping our clients achieve higher performance and productivity.

Powered by passionate people, we bring the right teams with the right skills together, offering both experience and regional expertise so companies can operate day to day - confidently and successfully.

Job Description:

The Marketing Specialist performs some or all of the following duties:

Assessing needs of our internal business unit stakeholders and collaborating on a recommended approach, including key messages, content format and distribution channels to meet communication objectives
Craft key messages aligned with audience insights to inform content development
Create storybased content, including blogs and case studies, for use on the website, social channels and campaigns
Project manage the creation of content, working collaboratively with business leaders, creative services and other members of the Marketing and Communications team
Assist the Director and Sr. Manager with developing audiencebased, outcomesfocused marketing and communications strategies
Create editorial calendars for social communities, manage social communities, and ensure alignment with social media strategy
Publish content to the website and social channels using CMS and scheduling tools
Analyze engagement and results of content (campaign results, conversion rates, traffic, etc.) to help shape activities
Stay up to date on the competitive and industry landscapes

Perform other related duties as required

Qualifications:

Postsecondary education from an accredited university or college with a degree or diploma in Marketing, Communications, Public Relations, or another similar program
5+ years of B2B marketing and communications experience
Strong SEO content writing and best practices with an understanding of the B2B buyer journey
Exceptional project management and communications skills
Thorough understanding of the digital marketing ecosystem and performance tracking, including campaign management, Google Analytics, keyword analysis, and search ads
Experience with various martech platforms such as Hubspot, and Meltwater
Wellversed in Microsoft Office, including Word, Excel, PowerPoint and Teams
Adobe Creative Suite skill are considered an asset
Strong verbal and written communication skills
Welldeveloped organizational, time management and decisionmaking skills
High level of integrity, accountability, and work ethic
A passion for B2B content marketing

Additional Information

Be part of a fun team that collaborates and learns from each other every day
Flexible, hybrid option
Opportunities for growth and development
An enriching, mutually beneficial professional learning experience in a fastgrowing, publicly listed company

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