Performance Marketing Strategist, Paid Search - Toronto, Canada - Endy

Endy

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

What You'll Do:

Manage the operational execution of the Company's Google Ads account
Optimize paid campaign performance through continuous A/B testing, and competitor analysis. keyword research, creative optimizations and trend insights to achieve KPI targets and maximize investment effectiveness
Identify, vett, and test new and emerging Search products and platforms to expand reach and increase efficiencies
Manage performance reporting and analysis; communicating results and optimizations to both technical and nontechnical stakeholders
Plan and implement A/B testing roadmap to continually improve spend efficiency and deliver improved CPA, and ROAS
Work closely with our Creative and Content teams to build highperforming content funnels across all paid channels
Stay uptodate with industry trends and developments in Search Marketing, Digital Marketing, D2C Marketing as well as consumer behaviour and recommend improvements

Who You Are:

23 years experience managing large budgets and complex SEM accounts
Handson experience with YouTube and the Google Display Network
Proven results in delivering customer growth and strong CPA for a D2C eCommerce business
Extremely organized with strong attention to detail and eager to work in a dynamic, fastpaced environment
Entrepreneurial selfstarter with ability to manage multiple projects and desire to stay ahead of industry trends
Excellent communication skills; must be proficient in media terminology and media math
Uptodate with the latest trends, ranking factors, and algorithm updates in enginespecific SEM best practices
Agency experience, amazon advertising experience, and programmatic advertising experience are considered an asset

If your experience looks a little different from what we've identified and you think you can rock the role, we'd love to learn more about you.

We thank all applicants for their interest in Silk and Snow; however, only those selected for an interview will be contacted.
Silk and Snow is proud to be an equalopportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process._