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    Telecommute Senior Product Marketing Manager - Toronto, ON, Canada - Hard Rock Digital

    Hard Rock Digital
    Hard Rock Digital Toronto, ON, Canada

    3 weeks ago

    Default job background
    Full time
    Description
    What are we building?

    Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world.

    We're building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers.

    We care about each customer's interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.

    Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality.

    We're taking that foundation of success and bringing it to the digital space - ready to join us?

    Hard Rock Digital is looking for a Senior Product Marketing Manager to contribute to the development and execution of marketing strategies that amplify the product features that will solve for what our players are seeking in our Online Sportsbook and Online Casino products.

    You'll be responsible for deeply understanding our target audiences' everyday needs & challenges and working as a trusted thought partner alongside our Product teams in an effort to help optimize their strategies while shaping effective and engaging marketing content, through to execution, and measurement.

    Ultimately, you will contribute to building, growing, and expanding the best brand in gaming.

    You are a highly creative, data-driven marketer, a master at working backwards, navigating ambiguity, and collaborating across large groups of partners.

    The ideal candidate is extremely agile, has an equally strong analytical & creative sense, and experience working across fast-paced, matrixed environments.

    The role reports to the Director of Brand Strategy, Product Marketing & Insights.
    Spearhead efforts that will advocate for the player and help shape the direction of Hard Rock Digital's product roadmap by serving as a key central stakeholder that links our product strategy to consumer and competitive insights, and maximizes our strategy through marketing
    Partner with cross-functional leads - including Product, Operations, Insights, Go-To-Market, Creative Studio, and more - to develop integrated marketing strategies to grow Hard Rock Bet's user base, including identification of key product opportunities, audience cohorts and markets that represent the biggest opportunity
    Collaborate on developing strategic creative briefs, comms plans and campaign calendars.
    Partner with internal and external partners to produce best-in-class marketing collateral, and media strategists to leverage traditional and emerging marketing channels to support product campaigns
    Remote Position working EST time zone hours
    Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
    ~7+ years of proven professional Product and/or Brand Marketing experience in the iGaming industry - Online Sportsbook and/or Online Casino
    ~ You have a deep understanding of core marketing principles, including audience development, leveraging player insights to inform strategy, brand strategy, messaging hierarchies, campaign development, GTM planning, and project management
    ~ comfort with writing and presenting strategic briefs
    ~ You understand not only product marketing concepts, but also brand and performance marketing concepts, and can articulate them to a broad set of audiences
    ~ You have crisp communication skills and have strong experiences interfacing with both senior leaders and individual contributors
    ~ You have hands-on experience managing large scale initiatives with tight deadlines; You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each
    ~ You are a self-starter with the ability to manage through ambiguous situations
    ~ Flexible vacation allowance
    Startup culture backed by a secure, global brand
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