Marketing Specialist - Toronto, Canada - PATSNAP PTE. LTD

PATSNAP PTE. LTD
PATSNAP PTE. LTD
Verified Company
Toronto, Canada

1 week ago

Sophia Lee

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Sophia Lee

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Description

Responsibilities:


  • Content Creation: Develop highquality, wellresearched, and engaging written content for various platforms, including blog posts, whitepapers, case studies, eBooks, social media posts, website copy, and campaign assets
  • Industry Expertise: Demonstrate a thorough understanding of the IP and R&D industry, including key trends, challenges, and innovations, to effectively communicate industryspecific concepts and insights
  • Market Research: Conduct indepth research to gather relevant information and data on IP and R&D topics, ensuring the accuracy and credibility of the content produced
  • Content Strategy: Collaborate with the marketing team to develop content strategies aligned with business objectives, target audience, and SEO best practices
  • Brand Voice: Maintain consistency in brand voice and tone across all content, ensuring it reflects our company's values, expertise, and unique positioning in the IP and R&D industry
  • Editing and Proofreading: Review and edit content to ensure clarity, grammar accuracy, and adherence to style guidelines
  • Performance Analysis: Monitor and analyze content performance metrics, such as engagement, traffic, and conversions, to optimize content strategy and identify areas for improvement
  • Industry Awareness: Stay up to date with the latest industry developments, emerging trends, and best practices in content marketing and the IP and R&D sectors to ensure the content remains relevant and competitive

Skills Required:


  • Proven experience as a content writer in a B2B SaaS environment
  • Basic understanding of IP concepts, R&D processes, and related industry trends
  • Excellent writing and editing skills, with a keen eye for detail and grammar
  • Proficiency in conducting thorough research and synthesizing complex information into clear and concise content
  • Familiarity with content marketing strategies, SEO principles, and digital marketing trends
  • Ability to meet deadlines and manage multiple projects simultaneously
  • Excellent communication and collaboration skills
  • Creative mindset with the ability to think strategically and generate innovative content ideas
  • IP and R&D industry or related field exposure is a huge plus
Benefits from Day 1

RRSP Contribution Matching

  • Healthcare for you & your dependents
  • Comprehensive Benefits Package
  • Regular company and team social events
PatSnap is proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish. We encourage you to apply
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