Vice President, Private Brands - Vancouver, BC, Canada - Destination Vancouver

Description

Are you a strategic and dynamic leader in the Meetings, Conventions & Events industry?
If so, Destination Vancouver's Vice President, Meetings & Conventions & Events role

The Vice President Meetings & Conventions & Events at Destination Vancouver serves as a pivotal member of the senior leadership team (SLT) and reports directly to the President & Chief Executive Officer (CEO).

This strategic role is responsible for driving the growth and success of Vancouver's meetings, conventions, and events sector, while ensuring alignment with organizational purpose, mandate and goals.

Strong leadership will be instrumental in shaping and guiding the strategic direction of Destination Vancouver and enhancing the city's reputation as a premier destination for meetings and events.

Develop and execute a comprehensive sales strategy focusing primarily on City Wide conventions and meetings, and events of various sizes and scopes to Vancouver.

Foster a culture of collaboration, innovation, and excellence to maximize team performance and individual potential.
Cultivate and maintain strong relationships with key stakeholders, including event organizers, clients, industry partners, and local businesses


Market Analysis and Innovation:
Stay abreast of industry trends, market dynamics, and competitor activities.


Meeting and Event Execution Excellence:
Collaborate closely with cross-functional teams to ensure seamless execution of events, from initial inquiry to post-event evaluation.

Collaborates with the SLT and leads the business planning process with Directors and Managers to ensure objectives, strategies and targets are consistent and in line with organizational directives.

§ Develops and manages an operational budget to ensure accountability for results in conjunction with resources invested including Destination Management Fund (DMF) initiatives.

Leads the team to develop and implement sales and services strategies and tactics ensuring a focus on lead and room night generation and City Wides booked for the positive economic impact for Metro Vancouver.

Drives results through account management, account research, prospecting, business development, site inspections/FAMS and securing of referrals and bids from partners.

§ Leads the M&C sales and services teams to convert tentative business to definite business through customer, member and partner relationship follow up and management to close sales.
§ site inspections, makes presentations and sales calls to secure member/community support for major bids.
§ Oversees the events management strategy that aligns and improves macro sector coordination to maximize city capacity, seasonality, and existing and new event opportunities that represent a diverse global destination brand offering.
§ Oversees partnerships with Vancouver's event producers, Federal, Provincial government, City of Vancouver, Sport Hosting Vancouver and civic stakeholders to build and leverage a "Team Vancouver" approach to event management.
§ Creates, manages, and communicates a triple bottom line approach to event impact.
§ Tracks Vancouver's competitiveness ranking against global cities for attracting and retaining major events.

Develops and enhances relationships with community stakeholders including Destination Vancouver Members, Board of Directors, government and other key partners.

§ Acts as an industry leader on relevant Boards, Committees and other groups to support the M&C and Destination Events industry.
~ Provides strong, effective and highly visible team leadership to develop a collaborative, creative and dynamic high performing team aligned with the organization's objectives.

8 – 10 years of progressive experience in an innovative senior/executive strategic leadership role with demonstrated strategic leadership experience in a sales and marketing organization.

~ Extensive understanding of the travel, destination and meeting and convention industry, experience with Destination Marketing or Management Organization (DMO) of a major world city.
~ Demonstrated successful background in sales, marketing, brand management and public and media relations including the knowledge required to attract meeting and convention business to the destination.
~ Extensive experience creating, managing and executing against departmental budgets.
~ Extensive network of local, national and international contacts, clients and travel influencers.

§ Knowledge of BestCities and other M&C local, national and international partners and affiliations.

Entrepreneurial and creative background, open to new ideas and new ways of doing things as well as embraces compromise when operating in an environment that serves broad and diverse constituencies.

superior track record with building and growing high performing teams.
Strong innovative and creative outlook.
Make sound decisions, meet deadlines, take direction, and attention to detail.
Extensive experience with strategy and business planning and implementation.
Strong technology aptitude and a good working knowledge of Microsoft applications and CRM.
~ Post-secondary education in a related field and/or equivalent experience.

Destination Vancouver is one of the world's most dynamic destination management organizations, delivering on a mandate of destination development and promotion that positions Vancouver as a must-visit global destination.

Our purpose is to transform our communities and our visitors through the power of travel.

This underpins everything we do and how we communicate with potential clients, engage with partners, and support our 800+ members.

Destination Vancouver has a fabulous product and a powerful brand.

As a private, not-for-profit business association, our continued relevancy is based on supporting our industry, responsibly and sustainably managing the destination, and building a competitive global destination brand.

This role is based in Destination Vancouver's corporate office with proximity to transit and downtown amenities.

We are proud to offer a competitive total rewards program including 4 weeks' vacation (20 days) to start, an annual incentive/recognition program, extended health care benefits, health spending account, personal spending account, matching Group RRSP program, transit allowance or parking, training and development opportunities, and a flexible work environment.

Job Types:
Full-time, Permanent
Company events
Dental care
Monday to Friday
Do you have extensive understanding of the travel, destination and meeting and convention industry, experience with Destination Marketing or Management Organization (DMO) of a major world city?
Bachelor's Degree (preferred)