Senior Marketing Manager - Canada - Frontier Airlines, Inc.

Frontier Airlines, Inc. Canada

6 days ago

Description

This is more than our tagline - it's our driving philosophy.

Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

To do this, we put a great deal of care into every decision and action we take. Flight benefits for you and your family to fly on Frontier Airlines.
Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
Enjoy a 'Dress for your Day' business casual environment.
Flexible work schedules that support work/life balance.

Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1 st of the month following your hire date.

The HOPE League, Frontier Airlines' non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Frontier Airlines is committed to offering 'Low Fares Done Right' to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights.

Headquartered in Denver, Frontier's hard-working aviation professionals pride themselves in delivering the company's signature Low Fares Done Right service to customers.

Frontier Airlines is the proud recipient of the Federal Aviation Administration's 2018 Diamond Award for maintenance excellence and was recently named the industry's most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

Manager, Growth Marketing will lead the marketing initiatives to engage our audience across owned, paid, and earned media channels, with a strong focus on campaign management, consumer engagement, events, and highly visible marketing.

This role will own the strategy and concept planning for big ideas and campaign concepts.

The engagement team will include channel owners for social media, events, paid media buying, video channels, and new media channels, as well as contributors in execution and engagement marketing.

Manager will own the creative brief writing and planning for long-term and short-term concepts.
Lead campaign planning and creative conception for omni-channel campaigns.
Own the audience engagement and growth strategy across social, email, and all 1 party audiences.
Lead the paid media buying and tracking strategy and be responsible for the annual, monthly, and daily paid media campaign budgeting
Lead the strategic planning for booking conversion campaigns
Own the strategic planning and execution for event marketing for origins, destinations, and day-of-travel experience.
Continually identify areas of opportunity to improve performance and communication.
Conduct research, user testing, and corresponding data analysis to drive optimization across marketing channels.
Lead the execution of big ideas and highly visible marketing strategies.
Engage and collaborate with the creative team to design and refine concepts.

Own the strategic plan, and work with with company stakeholders and business leaders, to increase customer satisfaction and build brand loyalty.

Collect and analyze data to make well-informed business decisions.

Collaborate with cross-functional team members, including marketing leadership, loyalty, ancillary, BI, PRM, and creative teams as needed to understand existing and emerging areas of opportunity for brand engagement.

Drive awareness and usage of Frontier products and services, while utilizing customer and competitive data/insights to keep the customer at the center of day-of-travel experience.

Diagnose motivations for and against brand engagement and find solutions.
Increase brand visibility and notorietyby identifying and executing new brand partnerships in adjacent industries that increase core KPIs.

Collaborate with stakeholders/business leaders to iterate and evolve the messaging and channel strategy to drive optimal outcomes across traditional and non-traditional marketing campaigns.

Work across the marketing department to manage engagement budget and campaign flighting, help identify and explore compelling new opportunities, identify and help clear hurdles.

Serve as the expert on day-of-travel experience and consumer engagement with the brand cross-channel. Diagnose motivations for and against brand engagement and find solutions.

Prioritize messaging, creative concepts, marketing case studies and test & learn opportunities to drive cross-functional improvements on paid, owned and earned channels.

Bachelor's degree in Marketing, Commerce, Information Technology; 10+ years of digital marketing experience
of management experience
Ability to create and manage partnerships with organizations to form collaborative marketing campaigns.
Experience managing outside agencies and vendors, with an annual budget accountability in excess of $5MM.
Experience analyzing, tracking, and building reports for digital marketing campaigns.
5+ years Partnership management experience
5+ years Vendor management experience
Competency with Microsoft office, including, excel and power point
Experience with consumer metrics tracking and analysis
Standard office equipment, including PC, copier, fax machine, printer
Typical office environment, adequately heated and cooled

General Direction:
The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments.
Social Media Manager
Contractors

At Frontier Airlines, we wholeheartedly support and have a strong commitment to Equal Employment Opportunity (EEO) and Affirmative Action.

Frontier is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

Diversity is an essential part of our success. Military experience is valuable and transferable to many of the positions essential to the operations of our airline.
Frontier Airlines is a Zero Tolerance Drug-Free Workplace.

All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

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