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    Senior Media Planner H/F - Toronto, ON, Canada - GroupM

    GroupM
    GroupM Toronto, ON, Canada

    2 weeks ago

    Default job background
    Description
    The Senior Media Planner is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results.

    This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.


    Core Responsibilities:
    Work closely with the Client Business Lead and Manager to prepare all channel (digital, print, OOH, broadcast) media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
    Effectively uses agency's proprietary planning process to fuel strategy and insights
    Explore and evaluate new media opportunities and determine how they fit within client business objects and budgets
    Mentor planning assistant(s) and oversee the day to day running of the account ensuring tasks are completed
    Assist in the facilitation of competitive analysis as required
    Develop agency points of view on media opportunities for submission to the client
    Play a key role in the budget and client billing process to ensure accuracy
    Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
    Required Skills / E xperience:
    Minimum 3-4 years as a Planner/Buyer
    University or College degree/diploma in Media, Marketing, Business, or related field and/or relevant years of experience
    Demonstrates understanding of media basics and concepts
    Working knowledge of Syndicated tools (PMB, Evaliant , DDS, Comscore , etc.)
    Proficient with Microsoft Office Suite


    Qualities :
    Demonstrates accuracy and attention to detail
    Ability to communicate concisely and clearly both orally and in writing
    Self-starter who demonstrates initiative
    Ability to manage multiple projects
    Ability to delegate and oversee Assistant workload
    Team player who can step in and help drive strategy against a landscape that is in constant change
    #J-18808-Ljbffr

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