Marketing Performance - Vancouver, Canada - Vancity

Vancity
Vancity
Verified Company
Vancouver, Canada

1 week ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter


Description

Working at Vancity you'll be a part of a values led organization on a mission to change our world for the better.

You'll also be joining an organization that puts people first and is continually looking for ways to promote our employee's well-being.


This shows up in many ways, including:

  • Generous vacation days (starting at 4 weeks).
  • A defined benefit pension (you may have to ask around what they are as they are pretty uncommon these days) with generous employer contributions.
  • Up to $2,400 towards selfdirected professional development each year
  • Flexible work schedules available.
  • Remote work arrangements.


The Marketing Performance & Insights Analyst identifies opportunities for future marketing initiatives based on past performance, insights obtained through analysis and/or research and develop solutions to track performance and to reach target audiences.

If you have proven experience in this space, we want to hear from you


In this role, you will:


  • Work closely with business stakeholders and marketing colleagues to deliver targeted marketing campaigns to support Vancity's Member Contact Strategy.
  • Design and build solutions to provide ongoing reporting and tracking of marketing efforts.
  • Define KPIs and conduct post implementation reviews to measure success of marketing campaigns & programs.
  • Analyze internal & external data to identify growth marketing opportunities to meet business objectives.
  • Develop increasingly deep knowledge around Vancity's products, services and members.

You are:


  • Resourceful and a selfstarter
  • Engaged team player who is comfortable working in a collaborative environment and using data to make marketing decisions.
  • Passionate about leveraging data & analytics to drive business results.

You have:


  • Undergraduate degree in Business, Statistics, Computer Science or related discipline
years of proven analytics experience.

  • Advanced knowledge of business intelligence techniques, data manipulation & data visualization tools such as Microsoft SQL Server, Power BI etc.
  • Financial Industry knowledge would be an asset
  • Experience working with Google Analytics and marketing automation tools would be an asset.
  • Excellent oral and written communication skills
  • Strong relationshipbuilding skills and the ability to work collaboratively
  • Exceptional attention to detail

The team:

In this role, the
Marketing Performance & Insights Analyst will report directly to the Manager, Marketing Performance and Insights.


Posting Deadline:
Open until filled.


At Vancity we're committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper.


Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

**Vancity offers required accommodations in all stages of the recruitment process. If you require an accommodation, please advise us, and we will work with you to meet your needs.

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