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    Search Marketing Manager - Quebec, Canada - Cella

    Cella
    Cella Quebec, Canada

    1 week ago

    Default job background
    Insurance
    Description

    Our client is seeking a skilled Bilingual E-Measurement Consultant to join them for a 10-month contract basis. This role offers the opportunity to work remotely while collaborating closely with the team to achieve their partners' objectives.

    Responsibilities:

    • Produce, feed, and enhance performance reports aligned with our partners' objectives.
    • Act as a specialist in analyzing Web and App metrics for our partners.
    • Facilitate the evolution of digital property measurement and implement necessary changes.
    • Represent marketing needs through IT-related solutions and ensure deliverables.
    • Identify measurement solutions tailored to business needs and implement them for both web and mobile applications.
    • Develop and enhance components of the Tag Management System.
    • Contribute to standardizing and maintaining consistency in measurement methods.
    • Develop automated and semi-automated dashboards to support decision-making.
    • Conduct A/B tests to provide evidence-based data for decision-making.
    • Perform complex analyses and communicate results effectively.
    • Actively participate in discussions and implement solutions to address challenges such as consent management, the end of cookies, GA4, and server-side issues.

    Requirements:

    • 8+ years of experience in digital metrics.
    • Must be fluent in French and English
    • Advanced knowledge of analysis and visualization tools, including:
    • Google Analytics (UA), GA4/Firebase
    • Google Tag Manager
    • Google Looker Studio
    • Data Layer
    • A/B testing solutions

    Assets:

    • Experience with Consent Management Platform (CMP).
    • Familiarity with Heap Analytics.
    • Proficiency in BigQuery.
    • Experience using Jira.

    If you are passionate about digital marketing and possess the skills and experience to excel in this role, we invite you to apply. Join us in driving innovation and delivering measurable results for our partners. Please submit your resume and cover letter outlining your qualifications and relevant experience. Bilingual candidates proficient in French and English are strongly encouraged to apply.

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