Marketing & Events Specialist - Mississauga, Canada - TripSpark

TripSpark

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing & Events Specialist
TripSpark - Mississauga, ON

The Company
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What you'll love about us:_

We're a dynamic team, we're open to new ideas and love getting creative and trying new things (actually)
We have a fun brand that offers the opportunity to experiment with new marketing concepts that go beyond typical corporate expectations
We work with individuals across multiple units (sales, marketing, customer care, product etc.)
The opportunity to learn best practices from dozens of our sister business units and enjoy international development events
Flexible working hours, an option to work remotely, or in one of our several offices
Health & dental insurance from day one
Corporate bonus program & Employee Share Ownership Plan

The Position
Are you a seasoned marketing specialist with a
minimum of 5 years' experience? Have you managed
tradeshows and conferences? Are you data driven? Does developing a
lead generation strategy through events and project execution tickle your fancy?

We are looking for a Marketing & Events Specialist that is highly organized, data driven and strategic at executing a variety of projects and events and measuring the success of these events through effective and well-defined KPI's.

This role reports to the Marketing Director, collaborating with the Sales Director and sales teams, to put together a successful events strategy.

The Marketing & Events Specialist is therefore a
generalist role, with a special focus on events.

Responsibilities

Develop an effective tradeshow strategy by working with management and the sales team to identify target tradeshows, sponsorships, and leverage industry partnerships
Promote tradeshow and industry events, organize sponsored activities, and coordinate marketing and publicity materials for events.
Organize all event logistics in advance/remotely, including product shipments, registrations, and booth install and dismantle mínimal travel will be required.
Work with the business development team and sales team to ensure leads are effectively being followed up on.
Organize projects effectively using the team's collaboration tool, Wrike.

Qualifications

5+ years in a marketing generalist or events role.
Demonstrated ability to develop a tradeshow strategy to drive leads with events.
Proven track record of successfully managing and executing tradeshows, user conferences, and corporate events.
Experience analyzing data, pulling call lists, and Excel reporting.
Comfortable working with senior leaders to drive adoption of strategies and get buyin.
Demonstrated knowledge of event analytics and ROI experience is highly preferred.
Proficient with the Microsoft Office suite particularly Excel and Outlook.
Comfortable with marketing automation software solutions (particularly Pardot).
Comfortable with building and pulling CRM reports (particularly Salesforce).
Experience with analytics tools like Google Analytics is an asset.
Adobe Creative Suite skills are an asset (Illustrator, Photoshop, etc.)
Organization and detailoriented Must be diligent with prioritization and timely project updates.
Proven ability to multitask and manage priorities.
Energetic and motivated with a positive attitude and sense of humor:)