Digital Marketing Manager - Oakville, Canada - FCT
Description
Company SummaryCome work for a company that's committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other's talents. Where diversity is welcomed and celebrated.
FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada.
Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.
Job Summary
We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve.
If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.
JOB SUMMARY
As a Digital Marketing Manager, you will work cross-functionally with the marketing sales, and product teams to develop compelling demand generation programs that include an understanding of the audiences, targeted messaging, and outreach tactics to drive new engagements that ultimately result in the creation of new opportunities, pipeline, and revenue.
You will bring experience building demand generation programs from the ground up, prospecting new leads, and following aggressive growth plans.
HERE'S HOW YOU'LL CONTRIBUTE:
- Drive demand across the entire FCT product portfolio.
- Use data to analyze the impact of lead generation on pipeline and revenue.
- Plan yearly, quarterly, and monthly demand generation objectives.
- Work with content marketing with the goal of optimizing website conversions.
- Collaborate with sales management, product teams and sales executives to develop strategies, processes, and content that result in substantial pipeline growth.
- Developing and owning the marketing funnel and managing all funnel dynamics and metrics.
- Managing a pipeline dashboard and reporting on all relevant metrics, including conversions, volumes and attribution.
- Designing prospect journeys and nurturing programs.
- Working very closely with the sales teams to ensure a smooth lead management process.
- Running ABM programs with several plays aiming at both new acquisitions and customer expansions.
- Working with analytics colleagues to maintain robust reporting on all tactics and campaigns.
HERE'S WHAT YOU'LL BRING:
- 5+ years of proven digital demand generation experience
- 2+ years of management experience
- Proven track record of successfully launching, managing, and tracking marketing campaigns that drive pipeline and booked revenue
- Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion, and nurturing programs
- Demonstrable experience of working in a metricsoriented marketing environment, comfortable with reviewing data, metrics, and reporting on program outcomes.
- Direct experience working with marketing tools such as Hubspot, Google Ads and Analytics, and Unbounce
- Experience using CRM systems, Salesforce a plus
- Creative thinker with innovative ideas to prospect leads
- Ability to assess and analyze prospective client needs/requirements and communicate to sales teams.
- Excellent verbal and written communication skills
- Prior experience working closely with a sales team
HERE'S WHAT SETS US APART:
Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.
- A_s per terms of the employment agreement_
- The Great Place to Work Institute has named FCT one of Canada's Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness. We're also one of Achievers 50 Most Engaged Workplaces in North America._
By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.
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