VIDEO"if your privates are in someones hand become a personal brand"
Lets just call your BS your "Brand Strategy" so we can play nice from here on in, because we like using these bullshit terms to hide the fact that WE KNOW it is because of corporate bullshit that if we don't follow, can punish us because we did not conform. This BS is not driven by corporations but by people in corporations who don't want the alternative to conformity, which is called uncertainty. Uncertainty is not nice but it is better than wearing life yellow as your BS
We will find large a swath of this need for certainty prevail in many organizations, just walk into any organization as a downsizing consultant and watch most eyes in that organization speak loudly "Is my job safe?". It does not matter if one is on the shopfloor or in the executive boardroom, all the eyes in that room are saying just one thing "Is my job safe?"
My response is that if your job is an "Undertaker" your job is completely safe. The one thing sure in life other than taxes is death and in corporations it is called downsizing.
Except organizations have a bullshit term for downsizing as well, which goes by various names such as "capability assessment". So we live in this world where there is more euphemism than there is euphoria. Yes it is dangerous for most people to dump their trump because unless one is comfortable with uncertainty, no amount of positive talk or motivational mantra's will change the inner chemistry of a naturally fearful person.
I don't advocate living by your own rules because in a world wallpapered in BS that is not a good choice, but that does not stop us from thinking what it is I am saying. That is the natural birthright of life created in persona - and long may you play the role and keep up the corporate act. There are no Oscars for best Personal Brand, just the comfort that you know how to play the game, and not just any game - the old game, the traditional game, the game of thrones.
This guy knows what he is talking about - his Hollywood view says what a brand is - a product.
Renaissance is this thing that exists within shouting distance of where I stand and beyond that the world returns to its natural bullshit form. For me the joy here is meeting other people who have the aura freedom that they too have chosen, which also only exists within shouting distance of their own being. Renaissance is not an act, it is an act free circumference. The reason that it does not reach out into the world is because those that are determined to be human beings (rather than personas) live in a bubble of freedom.
It is indeed a bubble of freedom, because the branded life needs to pop those bubbles out of existence, so that all that remains is the social glue of persona. Yet what do I find on my travels but people who want something different, they want something that can be deemed to be called 21st Century - not the marketed and human resourced existence, but a human and people freedom existence. As hard as we try to dump our trump, we only seem to find we get more trumped. That is the age we happen to live in, but it is not the bubble of freedom we can live in.
BS is having to engage in trump to get a $60 per hour job, while the one true purpose of branding is to convert financial return towards thousands and millions. Branding is one form of selling but selling is way more than personal brand, if you do not know how to sell, then what is your personal brand other than a loser? How many people will become Gary Vaynerchuk and get to $60 million net worth? So few that we can name them, the rest of us simply play the game because following is what we do best - not leadership. If I am humble I can dump the trump.
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