Physical Intelligence - Day 32

The primary importance of physical intelligence for me is not the outcome of physical fitness but that as an intelligence it is the fuel and power to activate other forms of intelligence.  It has foundational power that changes perspective of those things we may also negatively associate with.  Procrastination is a common prescriptive whereas there is physical intelligence in the underlying motivation, so to be physically intelligent about procrastination is to know when it is helpful and when it is a black-hole that is sucking away the potential of life's vitality.

This morning I opened the cupboard and there were two unopened boxes of S'mores that were the subject of Day 31.  They had lost their magnetic appeal because in the last 24 hours I discovered the role of creating addiction as a means of boosting food industry profits. 

Not everybody in the food industry is a villian and there are heroes there that care about societal well-being and health, but there is a group of pre-21st Century mindsets that like the cigarette industry are so intent in selling stuff to us called food and beverages that they disassociate consequences, just as those that produced studies to calm concerns 50 years ago about the association between smoking and lung-cancer.  These are dark-age executives and they should be referred to as dark-ages executives and their actions create a general distrust in corporations and additional concerns about the dark side of corporate power. 

The humour of John Oliver brings home the addictive power of sugar that is added to foods to help food sales.  Yesterday I helped food sales by allowing that addiction to take effect but blindly ignoring that I was not eating food but engaging in an addictive action to eat more.  Ultimately the person responsible for that addiction is ourselves until that is we reach a point where the addiction is not voluntary but addicted.  That is the same as starting smoking but stopping while it is a voluntary act, rather than when we are addicted, or drinking coffee is another example. 

There is a point of no-return where we are no longer making a conscious choice and at that point healthcare costs have to take account of this addiction effect - and charge food makers accordingly.  Yet if this awareness grows that would be unnecessary because it is PHYSICAL INTELLIGENCE which will inform us to be accountable for our food purchases and the irony is that marketing isn't what is making us buy but our own addiction. Marketing products that have downstream healthcare implications is the beginning of this physical stupidity, but marketing itself is not a dark art, unless it is led by a dark-age executive.

The dark arts of the sugar industry is just one example of dark-age executives and humour helps to make this insightful but the more we get to know about food processing the more information we have to determine choices that become our own physical intelligence.  In the last couple of days my sugar choices have been a careless physical stupidity.