Marketing Manager - Calgary, Canada - Stone Creek Resorts

Description

Stone Creek Resorts Inc. is a well-established Alberta company that delivers signature hospitality and luxury lifestyle experiences at its owned and operated world-class golf resorts, Silvertip Resort in Canmore, Alberta, and Eagle Ranch Resort in Invermere, BC.

Silvertip Resort is also Canada's most prominent resort real estate development community. The Silvertip master plan comprises luxury estate lots, condominium / multifamily units, and resort accommodations, with a projected $ million annual real estate sales. Plans also include the Silvertip Village, a conference centre, a gondola, a Nordic spa and wellness center, and 850 staff housing units.

Stone Creek Resorts is seeking candidates for a newly created Marketing Manager position. This is an excellent career opportunity for the right individual. You will contribute to resort experiences and real estate development opportunities while continuing to foster our first-class, world-class market position.

Position Overview

We seek an experienced marketer committed to excellence to support Stone Creek Resorts in executing our annual resort and development marketing plans. This position will collaborate closely with internal teams in leading the implementation, execution, and reporting of marketing campaigns and initiatives to support resort growth strategies and aggressive new business development.

The Role / Position Details

You're an experienced marketer who knows, lives, and breathes leads, funnels, email marketing, data, brand awareness, and all the rest. Your strong marketing background showcases progressive learning and growth. You have experience managing multiple projects, including demand generation and strategic digital marketing campaigns from start to finish. Digital campaigns are a vital strategy, and typical distribution channels include email campaigns, websites, in-person events, social media, PR, advertising, and content marketing.

Does this describe you?

• You are energetic, enthusiastic, flexible, and persuasive, with strong influencing skills, making you a confident communicator and presenter.
• You have a positive outlook and attitude, and you can take ownership, be accountable, follow through tenaciously, manage details, and offer creative, out-of-the-box problem-solving solutions.
• You are a proactive self-starter who is organized and can manage multiple projects and priorities at the same time.
• You have proven your ability to be a team player.

This position, reporting to the Director of Marketing, has robust responsibilities and high expectations. It includes coaching and mentoring 1 - 3 direct reports. If you have the expertise, passion, and drive we seek, apply now and become part of our team. This role works from our downtown Calgary, Alberta office.

Key Areas of Responsibility:

• Email Marketing for both resort & real estate development. Develop nurturing strategies and lead management journeys.
• Brand Ambassador - Develop a deep understanding of our value proposition and unique differentiators of our service offerings.
• Marketing Operations - Manage data from many sources, including CRM, Google Analytics, Google Ads, and meta-advertising, distilling it into actionable market intelligence.
• Social Media Marketing - Lead the strategic approach for multiple channels that support the business.
• Website Maintenance - Lead content and UX experience on several sites that support Stone Creek Resorts.
• Event Coordination - Lead and execute 3 - 6 events/year.
• Support and contribute to the broad content plan and marketing strategy.
• Leverage data, our advocate stories and information to continuously evolve product key messaging that drives, effectively communicates and promotes our value proposition.
• Content writing and development.
• Reporting and comprehensive campaign analysis' that provide continuous improvement to marketing campaigns.
• Liaising with and managing external consultants and content contributors
• Day-to-day management of assigned marketing technology to support marketing activity including WordPress (blog posts and minor updates), Campaign Monitor, Loomly, Asana, Zoho, etc.
• Assist in identifying new opportunities and creating messaging, assets, and programs that help to bring our brand promise and guarantee to the marketplace.

To excel in the role, you should be comfortable in a fast-paced work environment with high demands, ever-changing projects, and priorities. You must also be able to self-direct and take ownership of projects. Contributing positively as a team member, utilizing critical thinking skills, and taking initiative daily are non-negotiable.

Knowledge, Expertise and Skills Required:

• A data-first approach with the ability to use both quantitative and qualitative data as guideposts to execute against the marketing strategy, telling a compelling story and tracking performance.
• Possess a proven understanding in several areas of marketing (Growth / Demand Gen, Content & Brand, Product Marketing and Marketing Operations)
• A clear understanding of marketing concepts and how to effectively apply them.
• Detail-oriented and able to maintain high ownership and accuracy in all activities.
• Intermediate to advanced writing skills.
• Excellent project management skills, specifically effective and efficient ongoing management and implementation.
• Proven experience with marketing project management and tactical delivery
• Experience managing consultants (designers, developers, etc.)
• Highly flexible and adaptable to work independently, creatively, and effectively.
• Technologically savvy, notably cloud-based collaboration tools like Microsoft Teams and CRM (HubSpot or Zoho).
• Ability to travel to our resort properties as needed.
• Minimum of 5 years of marketing experience.
• Proven experience in a similar capacity is an asset.

Why Stone Creek Resorts?

• The opportunity to contribute to a world-class development in arguably one of the most beautiful places on earth.
• Competitive compensation program.
• Extended Medical, Group Life Insurance, RRSP Matching, Golf, and other employee benefits
• We offer a diverse and engaging work environment.

Are you interested in this opportunity?

Please apply by submitting your C.V. and completing the Stone Creek behavioural profile.

Stone Creek Resorts uses a behavioural profile resource as standard protocol in our recruitment process. All interested candidates must complete this profile before applying, and C.V. will be reviewed. When making your selections, you should trust your first response. There are no right or wrong answers. You should allow approximately 20 minutes to complete. Click on the link:

Stone Creek Resorts Inc. is committed to supporting a diverse workforce from the various communities within which we operate. All qualified professionals are encouraged to apply regardless of race, gender identity, colour, sex, marital / family status, citizenship, religion, sexual orientation, aboriginal status, or age.

Candidates should embody our company values: safety, caring, integrity, excellence, team spirit, and financial responsibility.