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    Senior Specialist, Performance Marketing - Halifax, NS, Canada - Prosci Inc.

    Prosci Inc.
    Prosci Inc. Halifax, NS, Canada

    3 weeks ago

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    Description

    Overview

    Are you ready to take the helm as the Senior Specialist, Performance Marketing at Prosci? We're seeking a dynamic individual to spearhead our performance marketing efforts, charting the course for growth, engagement, and revenue within the B2B sector. As the initial member of our performance marketing team, you'll have the exciting task of laying down the groundwork for success. You'll have the autonomy to establish best practices, collaborate with colleagues across our markets, and utilize your expertise to craft strategies that will drive our company to new heights. If you're passionate about shaping the future of marketing and ready to make your mark, we want you on our team This role can be worked remotely from the US or Canada.

    Key Responsibilities

    • Establish and execute innovative performance marketing strategies to drive customer acquisition, retention and revenue growth within the B2B space.
    • Develop and implement best practices for performance marketing including campaign planning, execution, optimization and measurement.
    • Manage the working relationship with current agencies and help define the right path forward.
    • Serve as the subject matter expert on performance marketing, staying abreast of industry trends, emerging technologies, and best practices to inform strategy development and execution.
    • Collaborate cross-functionally with internal stakeholders to align marketing efforts with overall business goals and objectives.
    • Leverage data-driven insights to continuously optimize campaigns, targeting and channel performance, ensuring maximum ROI and efficiency.
    • Own the planning, execution and analysis of multi-channel campaigns across paid search, display advertising, social media, email marketing and more.
    • Monitor and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.

    Competencies, Skills & Qualifications

    Competencies

    • Collaborates - Gains trust and support of others. Works cooperatively with others across the organization to achieve shared objectives.
    • Communicates Effectively – The ability to influence stakeholders and build strong relationships at all levels of the organization.
    • Action Oriented – A self-starter mentality with the ability to work independently and thrive in a dynamic, fast-paced environment.

    Technical/Functional Skills

    • Strong proficiency in marketing automation tools, specifically HubSpot and in managing paid media platforms such as Google Ads, LinkedIn Ads and other relevant digital advertising channels.
    • Team player interested in learning and working closely with marketing teams in our markets, as well as cross-functionally with our growth teams, product team, research team.
    • Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
    • Data analysis, proficiency with business intelligence tools like Looker, Tableau, Power BI.

    Qualifications

    • 7+ years of experience in performance marketing with a focus on B2B marketing and global campaign oversight.
    • Proven track record of success in developing and executing performance marketing strategies to drive business results.
    • Ability to collaborate with other departments within marketing (content, web, data, analytics)

    Additional Preferences

    • Bachelor's degree in Marketing, Business or related field
    • Spanish, Portuguese, French, German speaking a plus

    Travel Requirements: None

    Work Location: Remote within US or Canada

    Base Compensation: For Canada $84,000 - $105,000 is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. You may also be eligible to receive bonus and benefits.

    At Prosci, you'll find more than a job. Here, you can be you, contribute to meaningful work in the world, enhance your overall wellness, co-create your professional experience, find your flow, and learn and grow. Our global team is rich in experiences and passion for helping our clients create change success.

    We offer a motivating total compensation package, inclusive of our Prosci Bonus Incentive Program and comprehensive wellness benefits, including generous paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, a 401k matching program, LinkedIn Learning access, and multiple employee-led interest and resource groups.

    We hope you're interested in making a difference with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.

    Prosci is an equal opportunity employer that is committed to inclusion and diversity. Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. You can learn more about our efforts to build a more inclusive, equitable and diverse organization: .

    If you require assistance due to a disability applying for open positions, please submit a request to:

    About Prosci

    Founded in 1994, Prosci is a global leader in change management and the provider of choice for 80% of Fortune 100 companies. Prosci combines scientific research with the people side of change to deliver results-focused solutions that enable clients to achieve change outcomes and grow organizational change capability. Prosci maintains the industry's largest body of change management research—the basis for the company's tools, methodologies, advisory services, and role-based development programs. To date, Prosci has certified over 100,000 change management practitioners worldwide.

    The company is headquartered in Fort Collins, Colorado, with offices in Australia, Brazil, Canada, Chile, Colombia, Europe, Mexico and Spain, plus more than 30 certified Prosci Partners around the globe. Prosci is continually expanding directly and through its global partner network to ensure change success for clients no matter where they are located. Check out our website for more about our team and approach: .

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