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    Senior Writer, Content Marketing - Toronto, Canada - University of Toronto

    University of Toronto
    University of Toronto Toronto, Canada

    3 weeks ago

    University of Toronto background
    Full time
    Description

    Date Posted: 05/07/2024
    Req ID: 37235
    Faculty/Division: VP - Division of University Advancement
    Department: Advancement Communications and Marketing
    Campus: St. George (Downtown Toronto)
    Position Number:

    Description:

  • Planning and developing an integrated multi-channel communications strategy independently
  • Developing communication plans to support University fundraising campaigns and mission
  • Advising on communication strategies to engage and attract major donor prospects
  • Liaising with internal contacts to ensure communications reflect advancement campaign goals
  • Researching and writing stewardship reports, cultivation material and fundraising proposals
  • Writing targeted communications to support fundraising objectives
  • Producing promotional and outreach materials
  • Editing content for style and tone

    • Essential Qualifications:

  • Bachelor's Degree (communications, journalism, English, etc); or acceptable combination of equivalent experience.
  • Six to seven years experience in a content marketing environment – agency or internal inhouse team.
  • Experience in writing and copy-editing; demonstrating that writing is clear, captivating and original.
  • Related experience in the area of Advancement communications and an understanding of academic community.
  • The successful candidate will have demonstrated, through a portfolio of samples, professional-level writing ability with respect to style, organization and structure, rhetoric, appropriateness to subject, and breadth of subject matter.
  • Great storyteller who can help us convey U of T's incredible impact on society in ways that drive greater interest, engagement and support for our mission.
  • Ability to demonstrate a strong command of both short- and long-form copy by providing a portfolio of samples that exemplifies a broad range of expertise across web, video scripts, social media, and advertising content.
  • A solid understanding of brand positioning, the creative process, and the importance of a content marketing strategy.
  • Ability to manage multiple priorities and time effectively against competing deadlines.
  • Strong presentation skills with experience pitching creative ideas succinctly.
  • Understanding of SEO (search engine optimization) techniques and optimization of content to be found onlinef Microsoft Office suite (Mac or PC-based) is required. Broad familiarity with web-based research tools for content development is also essential.
  • Broad familiarity with web-basedresearch tools for content development is essential.
  • Knowledge of Microsoft Office suite, familiarity with Adobe Creative Suite, project management systems, file sharing platforms.

    • Assets (Nonessential):

  • Familiarity with philanthropic communications an asset.

    • To be successful in this role you will be:

  • Articulate
  • Communicator
  • Intuitive
  • Perceptive
  • Resourceful

    • Closing Date: 05/21/2024, 11:59PM ET
    Employee Group: USW
    Appointment Type: Budget - Term; This is a 6-month term contract.
    Schedule: Full-Time
    Pay Scale Group & Hiring Zone:
    USW Pay Band 17 -- $105,706 with an annual step progression to a maximum of $135,179. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
    Job Category: Administrative / Managerial
    Recruiter: Fiona Chan

    Lived Experience Statement
    Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

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