Alison Kruse
Services provided: Email Marketing , Marketing Strategy , Graphic design , Creative Strategists
About Alison Kruse:
Digital Specialist who specializes in email marketing and strategy
Experience
CONVERSION DIGITAL Toronto, ON
Campaign Specialist, Email Marketing July 2022 – March 2023
- Tracking, developing, and analyzing the customer journey by executing data-driven email marketing campaigns for Kobo Rakuten and LCBO
- Experience with partnering with Stakeholders, managing various timelines, and communicating effectively using Asana
- Designed responsive and visually appealing email templates using HTML/CSS and UX in collaboration with the Creative and Development team
- Spearheaded the migration of email campaigns from ESP to Marketing Cloud, resulting in a 40% increase in email engagement rate and 30% reduction in bounce rate
- Optimized targeting of email campaigns by segmenting audience based on demographics, interests, and purchase history; grew open rates by 25% and click-through rates by 15%
- Analyzed and optimized SQL queries for database performance, reducing query time by 70%
- Improved project workflows through detailed project planning and collaboration with stakeholders, reduced production time by 33% and increased client satisfaction by 40%
- Lead weekly cross-functional meetings with the design and developing teams to identify challenges and opportunities, streamlined communication process and reduced email response time by 25%
OLDS COLLEGE Olds, AB
Digital Marketing Assistant (Contract) January 2022– May 2022 January 2022 –June 2022
- Reported to the Marketing Team, developed, and executed a comprehensive internal communication strategy to enhance staff, student and faculty engagement; increased student satisfaction by 40% using email marketing
- Analyzed market research data from 50+ interviews, 20+ focus groups, and 5,000+ survey responses using data management and analytic tools, developed new design that raised the client satisfaction score by 20%
- Lead cross-functional teams in agile content creation using Miro, Canva, Mail Chimp and Adobe Suite; increasing the number of publications by 70% and reducing turnaround time by 40%
- Crafted a visually appealing e-newsletter template that conformed to the Dean’s office standards at Old’s College, implemented a metrics tracking system to measure engagement and click-through rate by 50%
AKIN COLLECTIVE Toronto, ON
Exhibiting Artist September 2019 January 2022
- Managed projects and freelanced work under the studio group, Akin Collective
- Managed personal website and coordinated a team of 5 freelance artists/freelancers in the design and production; generated 10k in sales and gained 5 new clients
- Earned the New Generation Artist Grant awarded by the government of Ontario; recognized for excellence in visual and media arts, and received a $2,000 grant to further artistic pursuits
Education
BRAIN STATION Toronto, ON
Certificate in Digital Marketing June 2023
EMILY CARR UNIVERSITY OF ART AND DESIGN Vancouver, BC
Communication Design Essentials Certificate. May 2022
- Delivered by Emily Carr & BCIT
- Received merit-based scholarship from BCIT
QUEEN’S UNIVERSITY Kingston, ON
Bachelor of Fine Art Minor in Art History (honours) May 2017
Professionals offering similar services to those of Alison Kruse
Professionals in the same Marketing / Advertising / Public Relations sector as Alison Kruse
Professionales offering Email Marketing services
Professionales offering Marketing Strategy services
Professionales offering Graphic design services
Professionales offering Creative Strategists services
Other users who are called Alison
Jobs near Toronto, Ontario
-
Health & Benefits Senior Associate
Found in: beBee S2 CA - 4 weeks ago
Willis Towers Watson Toronto, Canada Full timeJob Description · Responsibilities: · Play a lead role in the design/management of group medical, dental, disability and time off plans for large, complex clients, including:Serve as lead project manager and day to day contact for clients; materially contribute to project plan cr ...
-
restaurant manager
Found in: Talent CA 2 C2 - 6 days ago
ZETS RESTAURANT (AIRPORT) Mississauga, CanadaEducation: · Expérience: · Education · Bachelor's degree · Work setting · Relocation costs not covered by employer · Tasks · Plan, organize, direct, control and evaluate daily operations · Determine type of services to be offered and implement operational procedures · Cost prod ...
-
roller operator
Found in: Talent CA 2 C2 - 1 week ago
Urban Construction Limited Mississauga, CanadaEducation: · Expérience: · Education · No degree, certificate or diploma · Work site environment · Outdoors · Dusty · Work setting · Various locations · Tasks · Operate heavy equipment · Clean and lubricate equipment and refill equipment tanks · Complete onboard and other logs ...