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    Segment Marketing Manager, Public Sector - Oakville, Canada - Geotab

    Geotab
    Geotab Oakville, Canada

    3 weeks ago

    Default job background
    Permanent - Full time
    Description
    Who we are:Geotab is a global leader in IoT and connected transportation and certified "Great Place to WorkTM." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our and follow us @InsideGeotab on . Join our to learn more about job opportunities and company news. Who you are: As the Segment Marketing Manager, Public Sector you are a leader, strategic thinker and a relationship-builder at heart. You excel at crafting sophisticated and comprehensive marketing plans aligned with specific revenue objectives, showcasing a deep understanding of the nuanced Public Sector customer journey. You know how to take a go-to-market strategy and create a thoughtful plan maximizing the impact of marketing investments, driving both revenue growth and market share expansion. Your ability to develop and refine marketing strategies is matched by your knack for forging impactful relationships across Marketing, Sales, and Partner ecosystems. If you love to lead complex projects, find the Public Sector buying cycle an interesting challenge to crack, have strong communication skills and are keen on joining an industry leader -- We would love to hear from you What you'll do: Your role as the Segment Marketing Manager, Public Sector will involve spearheading the creation of detailed marketing strategies tailored to the needs of each segment. By working closely with various marketing teams, you ensure that each marketing initiative is integrated and synchronized with segment-specific objectives. Using your deep industry expertise you will establish impactful relationships with key Partners and influencers within the ecosystem, amplifying Geotab's market presence and solidifying its position as a leader in the Public Sector market. Your focus on effective communication and coordination is key to maximizing the impact of all marketing efforts. Ultimately, you will create a unified and strategic marketing approach that bolsters the Public Sector revenue targets.

    How you'll make an impact:

  • Lead the development of comprehensive marketing strategies for all assigned segments and mobilize cross-functional teams to ensure alignment with overall segment business goals.
  • Define overall segment marketing targets for all assigned segments to align with Sales goals and targets and distill them across Marketing.
  • Develop an overall marketing strategy for the assigned segments that targets ideal customer profiles and priority market tiers and personas to drive new customer acquisition, existing account expansion, and retention of existing customer base.
  • Support strategic segment focused projects such as market mapping, quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business.
  • Continuously gather and synthesize industry trends, competitive intelligence, and market drivers to identify opportunities and threats and convert these into insights, strategy, and actions with a feedback loop into sales, marketing, channel, and product.
  • Articulate Geotab's unique value proposition across the assigned segments and align strategies with key purchase drivers, integrating them into segment playbooks and strategy briefs.
  • Partner with business development to create and execute segment and account-specific growth strategies and plans to drive brand awareness, market position, and segment demand.
  • Identify opportunities for expansion within the target segment to inform tailored marketing campaigns, and analyze data to optimize performance and achieve growth objectives.
  • Develop the marketing strategy for segment-specific partner programs as part of the overarching marketing strategy, ensuring effective collaboration with channel partners and optimizing the value chain for mutual success.
  • Serve as a thought leader, subject matter expert, and lead marketing advocate in the assigned segments.
  • Work with Sales to define event priorities including which segment industry events to participate in, strategic objectives for events including lead gen and customer engagement opportunities, and determine event messaging.
  • Create a robust relationship development and engagement strategy for chosen associations to enhance the company's visibility, influence, and networking prospects in the industry.
  • Drive annual and quarterly segment marketing forecasting, budget planning, target/KPA setting to ensure alignment with overall business objectives.
  • Forecast and measure the impact of marketing activities on sales pipeline and revenue; continuously evaluate the performance and ROI of the segment marketing plan against set objectives, adjusting tactics and strategy accordingly.

    • What you'll bring to this role:

  • Minimum 8+ years of proven experience in a marketing strategy role with preference at a B2B SaaS organization.
  • 3+ years experience in B2B Marketing in the assigned segments/sector.
  • Experience in telematics is advantageous.
  • Objective-focused, strategic, and outcomes-based mindset.
  • Outstanding cross-functional collaboration and exceptional communication skills.
  • Proven ability to juggle multiple projects quickly.
  • Excellent storyteller and analytical thinker who can back ideas with customer and market insights
  • Experience writing compelling value propositions and operationalizing them through messaging, marketing collateral, sales materials and thought leadership content
  • Outstanding cross-functional collaboration and exceptional communication skills, coupled with a proven track record of cultivating robust relationships with sales teams.
  • Excellent project management, time management and problem solving skills with strong analytical capabilities and attention to detail
    • If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.Why job seekers choose Geotab:Flex working arrangementsHome office reimbursement programBaby bonus & parental leave top up programOnline learning and networking opportunitiesElectric vehicle purchase incentive programCompetitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only How we work:At Geotab, we have adopted a working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technologyWe believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at . Click to learn more about what happens with your personal data.
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