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    Sr Brand Manager - Montreal, Canada - Hasbro

    Hasbro
    Hasbro Montreal, Canada

    1 week ago

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    Description

    At Invoke, our mission is to Have Fun Building Great Games.

    We believe the best games come from people who love what they do, in an environment that values them and their ideas. And we make sure that everyone has the opportunity to contribute to our collective success. Being part of Wizards of the Coast, we get to contribute to a collection of games that have inspired players and developers for decades.

    At Invoke, you get to play your part as a valued member of an open and dedicated team within a magical world.

    Job Description

    Invoke is looking for a Senior Brand Manager, reporting to the Marketing Director, we are looking for someone who will oversee the execution of our marketing campaigns, who will bring together different marketing and communication groups, set clear targets and ensure all teams work towards common objectives. Coordinates with external creative and business partners and internal departments for campaign execution.

    What you'll do

    • Help develop and implement comprehensive go-to-market strategies for our upcoming titles. Work with your analytics partners to set clear data-driven goals based on market benchmarking.
    • Interface and collaborate with Development Team, Creative and Market Intelligence partners, both within and outside the company, to align brand strategies and execution.
    • Oversee and ensure that all creative materials, from tent pole assets to key social postings, are aligned with brand messaging and objectives.
    • Oversee multi-channel marketing campaigns, including digital, retail, social media, and PR activities.
    • Conduct research to further define our target audience's cultural resonance and needs.
    • Present brand performance and strategic plans to studio management and stakeholders.

    What you'll bring

    • Employ servant leadership principles to enable and empower all teams you will interact with to deliver their best work, thereby leading to the best possible brand experience for our player.
    • You'll bring a solid foundation in Marketing, Business, or a related field, ideally backed by a Bachelor's or Master's degree, to guide our brand strategy.
    • You'll enrich our team with 5+ years of brand management experience in the video gaming or entertainment industry, sharing your insights and proven strategies.
    • Your strong analytical, planning, and organizational skills will help us make data-driven decisions.
    • You are passionate about our players and have a player centric understanding of the gaming industry.

    We are an Equal Opportunity Employer

    Invoke commits to offer equal working chances to every individual, without regard based on the following: age, sex, sexual orientation, physical disability, country origin, religion, citizenship, native country or any other possible particularities. We sincerely believe in a respectful and open-minded work environment, in which everyone can fully contribute to the organization's development.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

    #invoke

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