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    Marketing Manager, Social Media - Vancouver, Canada - University Canada West

    University Canada West
    University Canada West Vancouver, Canada

    5 days ago

    Default job background
    Description

    Position Job Title:
    Marketing Manager, Social Media


    Location:
    Vancouver, BC (Hybrid)


    Reports To:
    Associate Director, Digital Marketing

    Primary Purpose


    University Canada West is looking to hire an experienced Marketing Manager, Social Media, to join our dynamic, award-winning Marketing and Communications team.

    Our ideal candidate has experience developing and executing social media strategies and must have experience managing and mentoring people.

    As a successful hire, you will help grow the brand identity online through content and visuals representative of the University and our programs.

    The ideal candidate for this position has a positive attitude, a tireless work ethic, impeccable attention to detail, and an appetite for growth.

    Specific Responsibilities

    • Help develop a social media strategy for the University and manage the execution
    • Develop content to increase community engagement online. Maintain online relations with the UCW community
    • Provide short and longterm market forecasts and reports by conducting/directing market research collection, analysis, and interpretation of market data
    • Develop new approaches for building brand awareness and community engagement, acquiring and analyzing data, and consulting with internal and external sources
    • Complete social media marketing department operational requirements by scheduling and assigning employees and following up on work results
    • Manage social media marketing staff by recruiting, selecting, orienting, training, and managing employees
    • Maintain social media marketing staff job results by counseling and providing direction to employees and planning, monitoring, and appraising job results
    • Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities
    • Create a brand persona through the brand's online channels
    • Utilize the social channels most relevant to the brand on a daily basis
    • Respond to social media queries through networks
    • Create successful social media ad campaigns that will generate leads
    • Work with relevant influencers or complementary brands to grow the university's social following organically and increase brand awareness
    • Work together with graphic designers to create compelling content for publication or campaigns
    • Manage social media calendar on a daily basis
    • Support social media requests from other departments and stakeholders
    • Manage a group of Student Ambassadors. Communicate with current students and alumni to collect testimonials and produce engaging content
    • Ensure brand consistency and quality control across all platforms and monitor thirdparty posts to ensure compliance according to the UCW Brand Guide and Marketing Manual
    • Evaluate competitors
    • Assist with other daytoday marketing activities as needed
    Position Requirements


    Competencies:

    • Advanced knowledge of social media platforms (Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok, and others)
    • Coaching and subordinate involvement
    • Proficient in marketing research and statistical analysis
    • Strong project management, multitasking, and problemsolving ability
    • Impeccable attention to detail
    • A great sense of aesthetics, a love for great copy, and witty communication. Skilled in creating, editing, and promoting written and visual content
    • Excellent English written and verbal communication skills
    • Proficiency with digital marketing and proven experience in creating a successful social media strategy
    • The ability to work and thrive in a fastpaced, rapidly changing work environment
    • Uptodate with the latest trends and best practices in online marketing and social media

    Education and Experience:

    • A university degree in Journalism, Communications, Public Relations, Marketing or a related discipline
    • Minimum of 3 years of experience working in social media marketing roles
    • Proven working experience in social media content creation
    • 2 years of proven experience in leadership and managing employees
    • Experience working with project management tools such as Asana, Trello
    • Experience working with social media management and listening tools such as Sprout Social, Hootsuite
    • Will be required to work occasional early mornings, evenings, and weekends
    • Adobe Creative Suite skills, an asset
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