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    Manager, Digital Marketing Remote - Vancouver, BC, Canada - Benevity

    Benevity
    Benevity Vancouver, BC, Canada

    2 weeks ago

    Default job background
    Full time
    Description

    The world's coolest companies (and their employees) use Benevity's technology to take social action on the issues they care about.

    Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good.

    The Marketing Team at Benevity is taking the next step in its mission to "infuse a culture of Goodness in the world" ...

    are you ready to join a company dedicated to doing good?


    We are looking for a talented, passionate, dynamic, results-oriented product marketing leader to help drive our market and product leadership and advance the corporate purpose software category.

    As the Director, Product Marketing, you will manage our product go-to-market plans by supporting commercial readiness, helping define sales plays, markets and segments for our products, and collaborate cross-functionally on strategies and programs that achieve our revenue and market growth as you continue to shape a new category.

    As corporate purpose takes centre-stage in the world, and as Benevity further strengthens its leadership in the impact and inclusion space, this is an incredibly exciting time to lead the charge on marketing products and solutions that power purpose and make our world better.

    Work closely with the Product and Marketing team to build and execute product marketing plans that help achieve business goals related to Benevity's products and solutions
    Develop and execute product go-to-market strategies and launches and lead a collaborative GTM process to bring new solutions to market working with our Product, Marketing, Sales enablement, and Sales and Client Success teams
    Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively
    Refine and establish pricing and packaging strategies for all existing and new products including new product launches, promotions and deal desk approvals
    Ensure deep integration on GTM with Product, Sales and Marketing to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising
    Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel
    Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients
    Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity
    Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges
    10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams
    ~ Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively
    ~ Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity
    ~ Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth
    ~ Strategic planning, execution and measurement skills
    ~ Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization
    ~ Analyst relations experience is an asset

    If the idea of working on tech that helps people do good in the world lights you up ..

    At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive.

    For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

    Diversity, equity, inclusion and belonging are part of Benevity's DNA.

    You'll see the impact of our massive investment in DEIB daily - from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.

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