Arielle Castro

I am a UI/UX Designer based in Surrey with a two-year tenure. My expertise includes simplifying requirements and resolving ambiguities between developers and product stakeholders. I have a proven track record of creating and maintaining design systems that have resulted in faster product development at my previous companies. Additionally, I stay up-to-date with product trends and actively seek out opportunities to optimize user conversions.

While at Scope Media, I was in charge of designing and developing four responsive web pages and 20 custom assets for an NFT search engine. My main focus was to create a visually appealing and user-friendly interface that adhered to the company's style guide. Additionally, my work contributed to the project's success by streamlining the user experience and improving search functionality. It resulted in a 15% increase in user engagement, indicating that users found it easier to navigate and interact with the website. 
 

I graduated with a diploma from BCIT's Digital Design and Development program. During my education, I was trained in designing, developing, and creating interactive applications for various digital media platforms. Projects emphasized teamwork and collaboration in building web and mobile applications, as well as creating videos and print designs for interactive media and business applications. My education has given me a solid foundation to create dynamic, immersive, and social online applications across multiple digital media platforms.