imad mortabit

Entrepreneurial, self-directed and accountable Product Marketing manager with a decade of experience in product management and business development in fast-paced environment, able to continually run cost-benefits analysis to identify cost savings and efficiencies, routinely trusted to manage projects effectively, and solve problem.

• Key Skills: 
• Verbal and written Communication skills
• Product Pricing
• Presentation skills
• Market Research and analytical thinking.       
• Competitive analysis
• Creative thinking.
• Excellent organization skills.
• Ability to learn new technologies
• Product management passion
• Technical Skills: Microsoft Office, Outlook, MS project, Salesforce, VDML, SAP, Incadea, Video editing.
• Languages: Native Arabic, Fluent English and French, written and spoken.

WORK EXPERIENCE

Sales Consultant                                                                                               October 2022 – Present

KIA ON HUNT CLUB – S. DILAWRI Automotive group, Ottawa, Canada.

• Sell vehicles to obtain dealership profit, increase volume while maintaining customer satisfaction.
• Qualify and assist customer needs and obtain information needed to assist making an informed decision.
• Present the vehicles, showcasing the features, values and benefits to increase the desire to purchase.
• Accurately complete all appropriate paperwork related to sales in a timely manner.
• Schedule showroom visit appointments using cold calling and answering incoming calls of prospective customers.

Business Development Manager                                                                                         April 2021 – August 2022

DS AUTOMOBILES – STELLANTIS Group, Morocco

• Increased sales by 35% in 2022 compared to 2021 by implementing a new product positioning strategy combined with targeted activation campaigns.
• Prepared detailed presentations and dashboards with competitive analysis, financial results, and market data using MS Excel.
• Facilitated inventory turnover and product availability by reviewing inventory levels and production schedules.
• Collaborating with finance, logistics and the manufacturer to place orders and manage shipments. 
• Provide leadership and support to sales team, in the areas of stock availability, transportation of ordered vehicles, pricing, and promotions.
• Client relationship management: Establishing and maintaining long-lasting relationships with corporate clients for future sales, after-sales support, and other supporting car sales requirements.
• Expertise in expanding sales area-wise: unlocked new zones in Morocco by opening 2 DS stores in 2 different cities.
• Implemented a new price positioning strategy: Exceed the 2021 Margin target by 11%.

Product and Ordering Planner: HONDA, FERRARI and SEAT.                                        Nov 2018 – March 2021

UNIVERS MOTORS, Morocco (The exclusive importer of Honda, Honda Motorcycles, Ferrari and Seat brands in Morocco)

• Manage ranges of products and prices to ensure the competitiveness of the brands.
• Follow up the life cycle of vehicles (special series, product launch and runout) and negotiating marketing aids.
• Report the market performance to manufacturers and track KPIs in a consistent and timely manner.
• Selected by the CEO to take ownership to manage the project of new stock management solution integration 
• Acted as liaison between business, sales and manufacturers teams to refine the product strategy and incorporate features based on market demands.
• Built the marketing plan and budget proposal (Annually volume, mix, profit, incentives, and business contribution).
• Implemented a new pricing policy for dealers based on quarterly sales volume challenges: Increased sales to dealers by 34%.
• Collaborate with cross-functional teams such as logistics, ordering, and finance to Manage inventory and shipments

Product and Pricing Manager: BMW, MINI                                                                         Sept 2016 – Nov 2018

BMW Group, Morocco

• New model and variant introduction planning / product roadmap planning (short/med/long-term)
• Conducted tactical initiatives for all models across the brands to improve sales and option pricing reviews to enhance per unit profitability.
• Managed a product portfolio of 18 models..
• Benchmark and Competitive analysis to Research and analyze trends in sales, promotions, new products launches and consumer behavior.
• Track and interpret data on factors that affect monthly financial statements for senior management.
• Coordinate and provide all relevant data, product literature, texts, information to the sales team to better improve product knowledge.
• Brochures and support tools planning (Budget, content, design, timing) across all products         .
• Product contact for all external and internal communications, requests, and issues.
• Negotiate FOB price and positioning strategy in collaboration with BMW AG Product team.
• Frequent trips to attend new product launches and train the trainer programs: BMW AG Munich (Germany).

Assistant Product and Pricing Manager                                                                                             Jul 2013 –Aug 2016

PEUGEOT – STELLANTIS Group, Morocco         

• Product management and marketing responsibility of 7 models for the Moroccan Market.
• Launched 6 models in 2 years.
• Implemented an aggressive pricing strategy combined with a special sales incentives program for the PEUGEOT BIPPER: Sales growth of 60% in 2015 Vs 2014.
• Extended the PEUGEOT 208 range (Launched new diesel version fully loaded): Sales growth of 94% in 2016 Vs 2015.
• Prepared regular reporting to all levels of management including CEO direct reports.
• Assist in planning tasks include model and promotional pricing, competitive analysis and benchmarking as well as a market watch of relevant segment competitors.
• Manage entire process of new product introductions from SAP SKU set up, brand communication, product pricing, customer discount programs to the press release.

IBM.                                                                                                                                       2020                                                                             Data analytics essentials certification.

The National School of Business and Management - Agadir Morocco.                                                   2010 - 2012                                                           

MSc specialized in Marketing and sales (Equivalent to a Canadian Master’s degree as evaluated by WES Canada).