Jade Teng

👩🏻‍🎓Fourth-year student at Rotman Commerce, Management Specialist(Strategy and Marketing) with an Economics Minor.

💡I have strong passions for problem-solving, creativity, and storytelling, and I am actively seeking full-time opportunities in consulting, brand marketing, and strategy in Canada. 

💡Interested in the fashion industry, UX/UI design, ESG, and evolving marketing trends! 

💡Currently self-learning Python, Figma, UX/UI

💡In my free time, I enjoy photography/videography, reading, sports(skiing, basketball, hiking) and travelling. 

I love connecting and talking to new people, so feel free to reach out just to chat☕️

CHINA DEVELOPMENT FINANCIAL HOLDING CORPORATION (CDFH)                                                 Taipei, Taiwan

Group Marketing Office Intern                                                                                                                   Jul 2022 – Aug 2022

• Developed 2 brand media guidelines and assisted with 5-7 existing marketing channels, improving brand consistency across all 4 subsidiaries of CDFH
• Led talent acquisition campaigns across 4 social media accounts, involving 20+ stakeholders, to assist with recruitment efforts
• Presented 3 branding design proposals and 2 blueprints for CDFH’s innovation lab to senior leadership; these proposals were subsequently approved
• Formulated and implemented social media strategies to improve LinkedIn traffic by 50% and content engagement by ~30%
• Engaged with key stakeholders of CDFH’s external marketing partner organization to refine 10+ content designs through regular working sessions

ROTMAN COMMERCE AT THE UNIVERSITY OF TORONTO                                                                 Toronto, Canada

Marketing and Communication Assistant                                                                                                Sep 2021 – May 2022

• Implemented 5+ marketing campaigns in collaboration with 4 university departments and chief marketing officer to improve student engagement and awareness of university student resources
• Developed 50+ digital contents using Canva and Adobe Creative Suite to increase engagement level by ~35% across 4 official social media platforms (LinkedIn, Instagram, Facebook, Twitter)
• Presented 8 social media performance reports consisting of KPIs and Google analytic results to identify pain points and improvement opportunities
• Increased 400+ followers on Instagram and traffic on all platforms by ~ 40%; helped shift marketing strategy focus to high growth channels such as LinkedIn and Instagram that were previously considered less significant

UNIVERSITY OF TORONTO                                                                                                                    Toronto, Canada

Bachelor of Commerce, Management Specialist (focus in Strategy & Marketing)                                                  Sep 2019 – Jun 2023

• Extra-curriculars: Rotman Commerce Entrepreneurship Organization executive, Innis College (residence) mentor, Republic of China Student Associations executive, consulting projects for Management Consulting course (ongoing)

NATIONAL TAIWAN UNIVERSITY (NTU) – STUDENT EXCHANGE PROGRAM                                          Taipei, Taiwan 

Business Administration                                                                                                                             Jan 2021 – Jun 2021

• Extra-curriculars: NTU Global MBA Business Proposal Competition 1st Place (2021),

Department of Business Administration Girls Basketball Team (competed in 3 external games)