Jade Yang

I am a bilingual marketing enthusiast with a fervent passion for creativity, growth, and innovation in digital media, communications, social media and branding. My results-driven approach thrives in fast-paced, high-intensity environments that prioritize thought leadership, empowerment, community, and collaboration.

Apart from my professional pursuits, I actively help small businesses in my community with effective digital marketing strategies, constantly seeking new ways to connect with and engage local audiences. With my skillset, experience, and unyielding enthusiasm for digital marketing, I am an ideal fit for any marketing or communications role, ready to contribute meaningfully to your organization's success.

I have a strong background in marketing, with experience as a Marketing Strategist at Iridia Medical and an Event & Marketing Coordinator at Informa Canada. In these roles, I successfully managed brand portfolios, implemented effective naming strategies, and developed creative social media strategies and campaigns. I am skilled in various campaign aspects, including email marketing, digital advertising, social media marketing, webinars/digital events, and lead generation programs. I excel in managing project budgets, optimizing marketing efforts through A/B testing, and coordinating email campaigns. My collaborative approach allows me to identify communications opportunities and plan unified solutions that align with overall strategies. I am adept at analyzing and monitoring marketing campaign performance, providing valuable insights for continuous improvement.

University of British Columbia