
Minal Shah
Marketing / Advertising / Public Relations
About Minal Shah:
My name is Minal Shah, and I am an SEO specialist with over 7+ years of experience successfully managing and delivering SEO projects across various industries. I have independently handled on-page and off-page strategies, technical SEO, content planning, and performance analysis for multiple clients and companies.
I already hold a valid open work permit visa and am actively seeking remote or in-office opportunities in SEO where I can contribute my expertise and grow professionally.
Experience
I’m an SEO professional with hands-on experience driving organic growth for local and service-based businesses, especially in competitive industries like HVAC, home services, and appliance repair. My work spans technical SEO (site migrations, Core Web Vitals, crawlability, indexing, error handling), on-page optimization, content strategy, and local SEO focused on map pack and lead generation.
I regularly work with GA4, Google Search Console, and keyword research tools to turn data into actionable insights. A strong part of my approach is building EEAT-driven content—improving trust, expertise, and real-world relevance through optimized service pages, blogs, and location-based strategies. More recently, I’ve been optimizing content for AI-powered search results (AEO), ensuring visibility beyond traditional SERPs.
Education
Bachelor of Engineering (B.E.) in Computer Engineering
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