Naznin Hirji

An experienced marketing professional focusing on brand, events, email and social media strategy and management. Bringing an extensive track record in data driven strategy development with effective management skills to meet company KPIs under pressure and with minimal guidance. A key team member in developing content, media assets and social media growth (incl. SEO management). An able and adaptable team player able to adjust to different environments, industries and teams. 

My strengths includes:

Management of DTC brands with a focus on e-commerce

Developing content to increase lifetime value of customers

Organizing and leading campaigns for targeted growth

Developing and maintaining content distribution channels Over 2 years of managing and executing events

Content Marketing Strategist - Independent Brands - Nov 2021 - Sep 2022

Blacksquare Inc - Calgary, Alberta (Remote)

Managed all social media channels for three independent brands and developed annual marketing and content strategies aligning with FY22 KPIs. Creating marketing campaigns by tying in social media, blogs, emails and print assets together to increase lifetime value of subscribers. Led to a 32% decrease in churn rate and a 29% increase in subscription length. Initiated continuous testing to increase social media growth of primary account by 15%. Assisted Sr. Marketing Manager in a rebrand strategy by developing channel content and hitting subscriber retention KPIs. Led the optimization of email campaign management by implementing automated drip campaigns and improved user journeys.

Content & Demand Marketing Consultant- Freelancing - Aug 2021 - Present

AAI Royal Shipping Line - Toronto, Ontario

Social Media Management - 40% increase in engagement overall, 10% growth and 16% increase in conversions towards the targeted market. 

Bespoke shipping and handling duties as required. 

Content and asset consultation and creation such as reels, photos, videos, graphics and more. 

Maintaining, and guiding management with content release to align with FY21 and FY22 campaign calendars 

Created campaigns with SEO management of channels to increase website traffic by 26%

Events and Marketing Specialist at  - September 2018- December 2018

EventMobi - Toronto, Ontario

Planning and developing digital marketing campaigns, including web, SEO, email, social media and display advertising. 

Set up and personalized the native app for clients, to align with their event goals and branding needs. 

Provided online, and on-site support during the client event 

On-site support for check in, registration and post mortem 

Post-mortem of past events, to provide recommendations for improvement, create digital marketing assets and to create a report providing event insights. 

Managed account escalations to determine Customer Lifetime Value (CLV) of services.

Accommodations Consultant at - KW4Rent/Accommod8u, Ontario - May 2019 - August 2020

 Prica Global Enterprises - Waterloo, Ontario

Exceeded sales quotas for multiple months – named consultant of the month 6 times. 

Onboarded, trained and managed new sales team members. 

Worked alongside marketing to plan and execute new sales campaigns and giveaways to build trust with current residents and to raise awareness with new leads. 

Worked with marketing to plan and execute community events to raise awareness of our buildings to new students in the area. 

Created and implemented free weekly community events for residents to enjoy. 

Posting events on Eventbrite and boosting awareness for the event. Creating event reports and insights on InEvent

Sr. Customer Care Coordinator - KW4Rent/Accommod8u, Ontario - August 2020- July 2021

Prica Global Enterprises - Waterloo, Ontario.

Initiated the formation of a CST department with former management coworkers. 

On-boarded, trained and managed a team of 6 co-op students in leasing, customer service and maintenance. 

Worked alongside the marketing department to create content and reels for marketing campaigns. 

Planned, managed and executed on-site community events to boost existing digital campaigns and to build trust within the community. 

Planned, and worked alongside graphic design lead to provide digital assets and content prompts aligning to the FY20/21 calendar. 

Post-mortem of past events, to provide recommendations for improvement, collect leads, and to create a report providing event insights.

Social Entrepreneur In Training -January 2017- April 2017

Center for Career Action, University of Waterloo - Waterloo, Ontario

Generated leads and assisted with event planning and execution of sustainable events Provided assets, and assisted with social media marketing

Created brochures to raise awareness & generate leads for Super-Blockchain Conference.  Created and worked on registration and event information for the conference.

Designed one-pagers, informational brochures and flyers to promote campaigns and the business.

I graduated from the University of Waterloo with an Honours Bachelor of Arts & Business, majoring in Communication Arts.