Sonali Singh

I am a highly skilled and experienced sales & business development professional with a strong sales, marketing campaigns, and account management background. I play a key role in new business development, account management, online marketing, strategic thinking, brand consultancy, networking, B2B sales, campaign management, lead generation, and a complete 360 sales cycle.

I am a business development professional with over 5 years of experience in the complete sales cycle, specializing in ad sales, marketing campaigns, and account management. 

​ I have a proven track record in branding, marketing, sales process optimization, CRM management, and revenue generation.

Manager - Business Development at Baby Chakra 

​Led ad sales and business development initiatives. 

​Acted as a brand consultant for clients. 

​Increased productivity and growth by 15% through strategic implementation. 

​Managed a team of 5 and maintained a monthly sales pipeline. 

​Contributed 1.2 million CAD in annual revenue. 

​Conducted competitive analysis and worked on pricing strategy. 

​Identified and onboarded new brands, maintaining a database of 5k potential customers.

Senior Manager Key Accounts at NexBrands Inc  

​Managed a portfolio of 50 B2B accounts and built strong client relationships. 

​Increased company growth by 10% through lead identification and client onboarding. 

​Achieved an annual revenue target of 1 million CAD. 

​Developed and maintained business through competitor analysis. 

​Managed social media pages, resulting in 5-7% organic growth on Instagram and Facebook.

Manager - Business Development/Affiliate Marketing at Profiliad Media Pvt Ltd 

​Contributed 0.5 million CAD in annual revenue from existing and new clients. 

​Delivered integrated solutions based on client requirements. 

​Oversaw campaign management, meeting goals and ensuring client success. 

​Contributed to 12% overall business growth. 

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Social Media Executive at Peppertap  

​Engaged with social media users and maintained high response rates. 

​Measured campaign impacts and identified engagement opportunities. 

​Assisted in the #bhotaasaanhai campaign, increasing page visits and likes by 15-20%. 

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Business Analyst at Royal Bank Of Scotland 

​Conducted due diligence for business banking customers. 

​Used verification approaches to combat fraud and meet KYC norms. 

​Analyzed KYC information and risk-ranked customers based on their profiles.

• Diploma In Digital Marketing - Delhi School Of Internet Marketing ( New Delhi, India)
• Masters in Business Application(Human Resource & International Business) - Guru Gobind Singh Indraprastha University ( New Delhi, India)