Venkata Ravi Teja Iluri

Skilled, adaptive, and curious market researcher seeking a fast-paced role with strong consumer research, advertising research, and data-driven advanced insights background

• Awarded “Star Performer” in recognition of zero escalations with a self-directed, solutions-based implementation approach towards unexpected tight deadlines in the research project
• Prepared 150+ market research reports by using primary and secondary research data on consumer buying patterns, customer experience research, and social media marketing trends 
• Direct experience in programming professional surveys software like Qualtrics and Confirmit
• Have hands-on experience in handling multiple market research projects from the Agency and Client side with writing proposals, design of projects and questionnaires on project demand
• Knowledge of using data and consumer insights from qualitative research methods and quantitative research methods to assist brand health tracking and brand evaluation while consulting for leading CPG brands
• After working for 1.5 years in the North American market for Procter & Gamble (P&G), the Group manager assigned two more brand tracking metrics in the job role based on client service orientation skills, research experience, conflict management skills, and process improvement based on CMK data
• Designed and handled 35+ primary research programs and 42+ secondary research with creative and innovative approch
• Preparation of budget estimations for multiple projects and maintenance of their progress on daily basis by BI and advanced MS Excel increased client relationships and satisfaction by 21%
• Designed and offered ethical research offerings with project plans and project budgets that generated nearly 8% and 11% of the team's annual revenue in 2019 and 2020 respectively 
• Conducted, analyzed, and made collaboration MS PowerPoint decks of up to 8 global qualitative research studies to translate and channel consumer buying behavior and brand perceptions
• Proficiency in coding, analyzing, and reporting focus group interviews of target audience and funneled insights to shape marketing strategy for a range of products with active listening skills
• By identifying new business opportunities and dealing with complex proposals, pitched cross-unit projects resulted in the rise of team revenue by 13% & 17% for the following quarters   
• Created high-accuracy data charts and tables containing frequency counts or summary statistics by using SPSS. Also made general linear model decks based on team adaptability and flexibility

Advanced Project Management & Strategic Leadership(Lambton–Toronto)      JAN 2021 – SEP 2022

• Identifying and collaborate project scope and quality requirements using an array of processes, tools, and techniques
• Learnt product documentation, risk management, and change management, and interpret project-related data for performance reporting and decision-making purposes using the MS office suite

Post Graduate Program in Management (IBS Business School)                       MAR 2014 – JUL 2016

• By applying the business case study methodology, was able to identify typical problems in specific management functions
• Courses like Quantitative methods, Verbal communication skills, Qualitative Methods, and Organizational skills learned practice oriented emphasized case study methodology