#crm
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SocialCRM: Do you have one?
stephan metral 🐝 Innovative Brand Ambassador · SocialCRM · Before approaching Social CRM, it is interesting to understand the semantics of this word that appeared with the democratization of social media. In the phrase "Social CRM" there is the word CRM and the word Social. · CRM (Customer Relationship Management) is about o ...
Optimizing execution — When marketing ideas and operating systems collide.
Graham🐝 Edwards · On more than one occasion I have seen sales and marketing ideas, sometimes very good ones, gather support and momentum... and then — SCREEEEECH, CRASH... A BIG FIERY EXPLOSION! Why would that happen you ask? · These "fiery instances" came about because the idea simply could not b ...
Thoughts on a business in transition...the first of many it seems.
Graham🐝 Edwards · Recently I have been having in depth discussions with a colleague of mine regarding businesses in transition, what it means, its impact, and how our backgrounds offer a unique perspective on this topic; particularly on the commercial side (Renee is quick to remind me that Sales a ...
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