SocialCRM: Do you have one?

SocialCRM  

Before approaching Social CRM, it is interesting to understand the semantics of this word that appeared with the democratization of social media. In the phrase "Social CRM" there is the word CRM and the word Social. 

CRM (Customer Relationship Management) is about optimizing interactions with customers and prospects in order to improve the quality of the customer relationship, and Social is social media that allows users to share and collaborate with each other.

The combination of these two terms leads us to Social CRM (also known as SCRM) which is the application of a CRM strategy on social media.
The three issues of the customer relationship (marketing, sales, service) are thus taken up with a new vision giving rise to Social Marketing, Social Commerce and Social Support.

Thus, new strategies have been organized around major players such as Facebook, Twitter, and Youtube.


The advantage of Social CRM is that it allows the company to get in touch with its customers during the different phases of purchase:

before the act of purchase, during the purchase, and after the act of purchase. 'purchase.
Stephan J.Metral, Shopify Marketer

The link can even be maintained after the purchase; all this without the company needing to resort to a new investment too important.

The customer is at the center of attention of the company, which must review its organization in order to evolve its customer relationship as a continuous collaboration with its customers, not just transactions.

Thanks to Social CRM, each company can then act on three levers:

A) Boost the act of purchase:

Through the sponsorship of targeted content, the company can, for example, alert customers to a promotional offer that will give them the opportunity to buy directly from their platform.

B) Increase your visibility:

The organization of one-off events (such as competitions, sweepstakes, etc.) increases your visibility, particularly through word of mouth, while increasing your customer and prospect database... Through these events, the company collects personal information from customers, which it can then exploit.

C) Constantly value your community:

A quickly resolved customer service problem, a shared consumer opinion or a clear request for information are all elements that allow a company to be valued by its community.

Social CRM, therefore, requires companies to review their traditional CRM strategy over the long term in a context of digitalization of companies more than current.

TEAM BUILDING

My name is Stephan J. Metral, I am an IoT innovator worldwide that helps entrepreneurs & startups to reach the full potential much as beBee inc did with the brand ambassador program, and with its 12,5 million users in only 24 months, or engineers with the Autodesk StartUp program 2016-2021, etc.


I am building here a team of 50 partners who want to develop their personal branding & business through Customer's journey planning with SocialCRM

and Account-based marketing strategy.


Requirements: 2 hrs per week to learn and practice with the latest technologies, commitment, entrepreneur mindsets.


Connect| Follow ==> with me to discover which tools will build your online personal branding & develop your 

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network.


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