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Bits of Marketing Wisdom, Part 2: On Digital Advertising & On Content As A Driver Of Brand Experience
Jim Murray · This is the conclusion of a two-part series that serves as a bit of a followup to the post that @ Phil Friedman and I did recently on Content Curation and Management. · We have slightly differing points of view on this subject. But the thing we both agreed on was that the ...
Bits of Marketing Wisdom, Part 1: On Storytelling & Engagement
Jim Murray · This is a part 1 of a two-part series that serves as a bit of a followup to the post that @ Phil Friedman and I did recently on Content Curation and Management. · We have slightly differing points of view on this subject. But the thing we both agreed on was that the businesse ...
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