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What exactly is a brand anyway?
John Ballem💻(jballem.com) · McDonald’s Golden Arches, “You’re among friends at Boston Pizza”, Nike’s “Swoosh” logo. These are all examples of brands, right? Well, sort of. · The term “brand” is often misunderstood. An effective brand is much more than a logo or a clever catchphrase. · A brand expresses and ...
They walk among us
Royce Shook · Some oldies but still funny. · My husband and I went through the McDonald's driveway window and I gave the cashier a $5 bill. · Our total was $4.25, so I also handed her 25c. · She said, 'you gave me too much money.' · I said, 'Yes I know, but this way you can just give me a doll ...
The Key to Happiness: Don't Go to Bed Mad.
Robert Cormack · (Lessons on How to Avoid Customer Churn Rates) · Supposedly, a few seconds is all it takes for our brains to store a moment. I say supposedly, because our brains are such complicated things. You never really know what the brain is going to do next. Most headaches are caused b ...
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