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Is Your Innovation Strategy Aligned with Your Culture?
Jim Taggart · Step back for a moment and take an objective look at your company. Then answer these three questions: · 1) Is it performing at a high level when it comes to creating innovative products or services for its customers? · 2) Are customers not just satisfied but wowed by your company ...
The Orange Revolution
CityVP Manjit · It was 1999 when I had come across two works that utilized the colour orange. Both happened to tackle the subject of marketing but both provided two very different worldviews of it. The one that I rejected was a book by Tom Peters called "The Brand Called You", the other is one ...
The Brand Within Us
CityVP Manjit · There is no question that brand is a pervasive part of a networked world and even more so than in the industrial age where communication was mostly one way, mostly in the form of public broadcast. We still sit in front of a TV screen but today we also sit in front of a compu ...
Those heady times and the pursuit of WOW...
Graham🐝 Edwards · During the heady times of the 80s and 90s* it seemed you just couldn't get enough of Tom Peters and his endless parade of books on leadership - In Search of Excellence, A Passion for Excellence, Thriving on Chaos, Circle of Innovation and finally my favourite,The Pursuit of WOW! ...
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