CityVP Manjit

9 years ago · 4 minutes of reading · ~10 ·

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The Orange Revolution

The Orange Revolution

=" hm SLE rsp ITUIt was 1999 when I had come across two works that utilized the colour orange.  Both happened to tackle the subject of marketing but both provided two very different worldviews of it.  The one that I rejected was a book by Tom Peters called "The Brand Called You", the other is one I totally identified to called the "The Cluetrain Manifesto".  This had nothing to do with rebels because Tom Peters at the time was considered a rebel in his thinking, but the rebellion in the Cluetrain Manifesto was unmistakable and ignited the very fabric of my vision. 

In that moment I saw two very different responses.  The crony response who praised The Brand Called You and the true rebel response who spoke from their heart with the Cluetrain Manifesto.

In the Rebel what I loved was how Camus showed that it is not revolution which separates us from rebellion, it is philosophy and he drew the ultimate outcome of great philosophies around revolution tended to end in a nihilistic reality where death awaits.  Here he made a distinction between the rebel and the revolutionary (a nihilistic rebellion).  

I am not a great reader of philosophy but I immediately got what Camus was about.  Sadly he died in a car accident much to young - conspiracy theorists say he was killed.  If philosophy is considered benign in the creation of social media, it really isn't.  Philosophical belief has played its part in the creation of social media, and the resulting social engineering feeds on itself - just like Brand You - a circular argument where the argument feeds on itself and thus making this mass personal branding something that is only questioned by people who don't understand this branding of you.  Not good if people can't tell the difference between superficial and great branding - welcome to a billboardville of people whose futures will be decided in 8 seconds.

It does not matter because people can believe what they want if it is their BRAND-YOU and so I say let them have it, I am not here to change these lives and it is their choice.  For me this is simply today a part of my own learning journey and this is very different to YOU-personal brand.


The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.

Albert Camus in The Rebel


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Comments

CityVP Manjit

9 years ago#2

Dear Donna [ Donna-Luisa Eversley ] Remember when Customer Relationship Management (CRM) was a really bright idea, the principle at the center of it was sound, but then CRM got rolled out en mass and in that ocean of consumption, every this and that began being named CRM and before one knew it, a very good idea had lost its essence. That does not mean it's best practitioners were depleted of their Customer Relationship Management competencies, but that dilution occurred in the market. Brand dilution is what I am up in arms against as well as those who cannot tell the difference between BRAND-YOU (brand dilution) and the Cluetrain Manifesto. Those that do are people I love observing, those that don't, well good for them if they build a following - which is something that I am not personally interested in and in that is my own circle of learning - hopefully an expanding rather than contracting one :-) BTW as a complete aside, one of my favourite 10CC tracks was called Donna https://www.youtube.com/watch?v=VTWSps3ykB4

CityVP Manjit

9 years ago#1

#1
Donna-Luisa Eversley Remember when Customer Relationship Management (CRM) was a really bright idea, the principle at the center of it was sound, but then CRM got rolled out en mass and in that ocean of consumption, every this and that began being named CRM and before one knew it, a very good idea had lost its essence. That does not mean it's best practitioners were depleted of their Customer Relationship Management competencies, but that dilution occurred in the market. Brand dilution is what I am up in arms against as well as those who can tell the difference between BRAND-YOU (brand dilution) and the Cluetrain Manifesto. Those that do are people I love observing, those that don't, well good for them if they build a following - which is something that I am not personally interested in and in that is my own circle of learning - hopefully an expanding rather than contracting one :-)

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