- Works with portfolios and departments to understand and prioritize College marketing needs.
- Researches and is aware of industry best practices and relevant competitors.
- Works with the Associate Director, College Relations, to develop an annual OC Marketing Plan, engaging departments and portfolios in the plan development process, and communicating the plan and progress through the year.
- Works with the Associate Director, College Relations and the Graphic Designers to oversee and support ongoing brand development.
- Supports portfolios/departments with Brand requests, and leads the implementation of consistent, effective brand policies and activities across the institution.
- Provides guidance and advice to the OC Bookstore on the application of the OC Brand to new merchandise.
- Works with International Education and Recruitment, Enrolment Management on marketing campaigns designed to generate enrolment leads, ensuring campaigns include measurable outcomes.
- Works with senior executives in the college to incorporate vision and strategic priorities into critical and, at times, sensitive communications materials.
- Considers OC-wide context, change management requirements and the Inspire roadmap.
- Researches and produces content, including: written stories, videos, and photography and other multimedia pieces for use on College channels.
- Produces tailored content for specific audiences, demonstrating a clear understanding of messaging, positioning and stakeholder needs.
- Cultivates and maintain internal relationships, and act as a brand advisor and resource.
- Supervises the Graphic Designers, including assignment of duties, health and safety, orientation, training and staff development, recognition and reward, performance management and evaluation, scheduling, prioritization of work requirements and in consultation with the Associate Director, completes recruitment and selection, as well as disciplinary action, as required.
- Has financial accountability for costs associated with corporate Promotions and Marketing activities, including but not limited to photography/videography, digital communication subscriptions and tools, etc.
- Works with Associate Director, College Relations to develop and manage the annual Promotions and Marketing plan and budget, which includes costs associated with departments across the institution.
- On occasion, may be asked to provide coverage for portfolio Associate Director.
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Communications Advisor, Marketing - Kelowna, BC, Canada - Okanagan College
Description
Description
OKANAGAN COLLEGEOkanagan College transforms lives and communities. We are one ofCanada's leading colleges. We create outstanding educational experiences for our learners, both students and employees. We work and learn in a welcoming and caring culture. We are a catalyst for change through collaboration with our learners and partners. We serve, lead and anticipate the social, economic and environmental needs of communities. Position Title:
Communications Advisor, Marketing
Competition Number:
C002735
Division/Portfolio:
College Relations
Department/Program:
Media Relations
Campus/Centre:
Kelowna, To Be Determined
Flexible Work Options:
Eligible for Hybrid Work Your Opportunity: Working with the Associate Director College Relations, this position is responsible for managing and advancing multi-modal marketing and communications strategies and initiatives and that promote Okanagan College to external audiences. This includes content related to educational programs, services, activities, and events at Okanagan College. The Communications Advisor, Marketing is a skilled communicator, with expertise in digital, print and broadcast marketing. They are a leader in the College Relations portfolio, working with peers and leaders OC-wide to deliver campaigns that engage, connect, and inspire audiences. The Communications Advisor, Marketing supports the Associate Director, College Relations and other senior leaders/executives on confidential/sensitive communications where the College's reputational risk is a consideration. The position works with the Director, Strategic Enrolment Management to ensure recruitment marketing messaging and campaign assets are aligned to the College's Values and commitment to equity, diversity and inclusion. The Communications Advisor, Marketing supervises members of the College Relations team, provides operational oversight of media relations and corporate communications, and supports the AVP in delivering OC's integrated marketing and communications plan. Education and Experience: Bachelor's degree in journalism, communications or marketing. five years of relevant experience in a progressively senior roles within the post-secondary or comparable sector, with a focus in areas including, but not limited to: writing, editing, marketing, digital marketing, channel management, brand strategy, engagement, corporate communications. Functions and Duties: 1. Plan, execute and oversee OC's external marketing campaign development and deployment.
- Self-motivated, professional and creative
- Ability to maintain attention to detail and accuracy while managing high work volume and competing priorities to meet deadlines
- Commitment to confidentiality
- Experience dealing with issues management at a corporate level
- Excellent strategic leadership and planning skills
- Strong interpersonal skills
- Proven motivational and problem-solving skills
- Proficient in written and verbal communication skills
- Confident communicator and presenter
- Strong team player and ability to work independently
- Familiarity with Canadian Press style including news cycle, data collection and reporting, and editing.
- Understanding of media needs and media relationships
- Understanding of all primary social media platforms
- Proficiency with digital cameras and photo editing
- Excellent computer skills with proficiency using Microsoft Office, Adobe Creative Suite
- Knowledge of Content Management Software Appointment Type:
Exempt - Continuing Full-time
Appointment Start Date:
05/06/2024
Appointment End Date:
Open Until Filled Annual Salary/Hourly Rate:
Range $77,408 to $113,532. Typical Hiring Range $92,890 to $103,211. Posting Opening Date:
03/13/2024
PostingClosing Date:
Open Until Filled #J-18808-Ljbffr