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    Senior Copywriter - Toronto, Canada - Publicis Worldwide

    Publicis Worldwide
    Publicis Worldwide Toronto, Canada

    3 weeks ago

    Default job background
    Full time
    Description
    Company Description

    Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency's social club, hosting events as wide reaching as Curling, Trivia Nights and more.

    Job Description

    The Senior Copywriter Innovates, plans and directs a variety of client assignments, managing the written component of projects, partnering with account, art director and production. Works on multiple projects, in various stages of the process, at any given time for a luxury brand.

    Understands and applies advertising tactics appropriately to client objectives and develops work that fulfills the strategy and goals.

    Responsibilities:

    • Participates with other members of the creative team to develop relevant project strategies. In doing so, actively participates in team and/or client meetings to discuss assignment parameters.
    • Create captivating copy content for a luxury brand while maintaining tone of the brand
    • Generates a range of ideas and concepts to solve client's marketing problems. Accomplishes this through personal efforts and by effectively managing broad project parameters, less experienced team members, and outside freelancers.
    • Prepares copy solutions for internal and external presentations.
    • Participates in production process to ensure integrity of final product (print, video or digital production). Helps develop tools and recommendations to improve current processes that impact client deliverables.
    • Oversees the pre-production process, partnering with art director and production to ensure integrity of files. Regularly leads client planning meetings
    • Understands client brand & business objectives and translates into a compelling concept.
    • Expanded client experience permits incumbent to develop a range of options to client problems while continuing to develop knowledge and understanding of the client's business and its competition.
    • Assists other team members develop a working knowledge of client's business, industry and marketing needs.
    • Expands personal knowledge of promotion, management techniques and current state-of-the-art production techniques.
    • Works enthusiastically with account team, production, traffic, and other creatives in a collaborative environment.
    Qualifications
    • Expert level knowledge of grammar and style, self-editing concepts and application as normally acquired through completion of a Bachelor's degree in English, Journalism or Communications related field.
    • 6-7 years related work experience necessary to contribute to a broad range of client copy requirements and to adapt style to reflect client-specific tones.
    • Previous experience must involve copy creation for luxury or jewelry brands
    • A strong portfolio which reflects a diverse set of tones and ideas
    • Interpersonal skills necessary in order to effectively organize and present concepts in a clear manner, mentor less experienced staff, and listen attentively for content and context of messages during client/team meetings.
    • Analytical skills necessary to enhance client solutions via copy, adapt style to client deliverables, and to actively participate in multiple projects simultaneously.
    • Emerging presentation and communication skills necessary in order to effectively manage work flow within and across teams and recommend improvements to existing processes that impact results.
    • Analytical skills necessary to evaluate creative approach, and seek unexpected, original and innovative ideas.
    Additional Information

    Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at or by email at

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