- 4+ years demonstrated track record of developing, and building successful strategy, roadmaps and successful digital products
- Strong problem solver with ability to influence and inspire a cross-functional team to reach ambitious goals
- Familiarity and expertise with consumer technology
- Familiarity with user experience & design principles, specifically for digital interactions
- Proven strategic leadership experience and ability to initiate and execute projects
- Strong verbal and written communication skills with the ability to engage and influence stakeholders at different levels in the organization.
- You have a curious and experimental mindset to drive innovation amidst uncertainty.
- Excellent organizational and analytical skills with strong attention to detail.
- Build and manage the product roadmap for leveraging a deep understanding of our users, brand, & products to improve on-site experience & increase conversion to support EQ Bank's growth ambitions.
- Partner with marketing & analytics, define goals and KPIs to measure success of the roadmap. Report on metrics that ladder up to overall OKRs
- Collaborate with your engineering and design leads, manage the end-to-end product lifecycle including user research, sprint planning and prioritization, sprint execution, retros and our release process
- Define product requirements, user stories, and acceptance criteria, ensuring clear and effective communication to development teams
- Collaborate with cross-functional teams, including brand/marketing, CX, analytics, design, UX/UI, product, & engineering to deliver best in class user experience and conversion.
- Lead website conversion optimization & testing strategy including user testing, A/B testing and data analysis. Create sound hypotheses for feature, content & design changes to enhance website effectiveness and the own testing plan. Share results cross functionally and use learnings/insights to inform ongoing optimizations.
- Lead end to end execution of roadmap initiatives & website tests. Manage the backlog including prioritization for greatest impact, grooming, writing requirements and generally keeping the design & development team unblocked and running efficiently
- Develop and implement strategies to improve organic search rankings, drive search traffic, and conversions using SEO or partnerships with external sources of user traffic
- Identify content gaps and conduct competitor research to target content opportunities.
- Execute keyword research and on-page optimization with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
- Assist with implementation of SEO fields and content migration to new CMS as needed
- Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor performance including overall effectiveness of design/feature enhancements & tests, make recommendations and share insights with key stakeholders.
- Working with the contact centre to ensure smooth operations and low deflected call volume
- Managing various vendor relationships, particularly in regards to APIs and integrations
- Working with legal, compliance, fraud, etc. to ensure protection of Equitable, and especially our customers What we offer [For full-time permanent roles] Competitive discretionary bonus Market leading RRSP match program Medical, dental, vision, life, and disability benefits Employee Share Purchase Plan Maternity/Parental top-up while you care for your little one Generous vacation policy, personal days and even a moving day Virtual events to connect with your fellow colleagues Annual professional development allowance and a comprehensive Career Development program A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experienceThe incumbent will be working hybrid and in office time will be spent working from Equitable Bank's additional office space located at 351 King Street East, Toronto, ON.
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Senior Product Manager - Toronto, Canada - Equitable Bank
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