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    Associate Vice President for Finance - Toronto, ON, Canada - Canadian Tire

    Canadian Tire
    Canadian Tire Toronto, ON, Canada

    3 weeks ago

    Default job background
    Description

    As the Associate Vice President, Media Strategy & Planning, you will be a core leader of CTC's Retail Media Network, Triangle Retail Media (TRM).

    Your extensive media expertise will be utilized to shape TRM's strategic direction, growth, and cross-functional engagement throughout the organization.

    You will also be setting the gold standard in defining the overall media strategy to execute client campaigns by driving superior client results, fostering innovation, and building our reputation in the retail media domain.

    Shaping TRM's onsite and offsite media strategy across banners (Canadian Tire, Sport Chek, Mark's), sharing your knowledge and research into market trends, retail media network best practices, and organizational priorities

    Leading the planning team to create fit-for-purpose media plans to achieve TRM's brands' media objectives to drive best-in-class performance

    Overseeing the management, launch, and continuous, optimization of TRM campaigns

    Cultivating a strong partnership within the TRM organization, including sales, account management, ad product and measurement teams

    Being a thought partner for key meetings with brands and agencies alongside sales teams

    Promoting an ethos of excellence within the team to execute on best-in-class retail media practices

    Collaborating across the broader CTC organization to help ensure TRMs media strategies are fueling the CTC fly wheel

    8+ years of experience in the digital media/advertising industry, with a strong preference for experience in retail media networks

    Deep knowledge of the online advertising space with an understanding of exchange and audience-based selling and the technologies that enable it

    Deep knowledge and ability to counsel on the digital media environment, trends / technology, agency landscape, and investment strategies

    Expert-level proficiency in data analysis and a proven track record of driving growth within the digital advertising space

    Experience leading a team of 10+ reports in media planning, strategy, and execution

    Ability to lead, hire and develop talent across strategy, planning, activation, and other technical/media focused roles


    Bachelor's degree required; We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.

    With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

    We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

    We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

    Join us in helping to make life in Canada better through living and working our Core Values:

    we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.

    Our Commitment to Diversity, Inclusion and Belonging


    We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.

    We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

    We are united in our purpose of being here to help make life in Canada better.

    We stand firm in our Core Value that inclusion is a must.

    We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.

    Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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