Corporate Data Management Director - Island View, NB, Canada - The Canadian Mental Health Association of New Brunswick

Description

Location:
Fredericton, On-site. Permanent Full-Time
The Canadian Mental Health Association of New Brunswick Inc.

(CMHA of NB) is part of a nationwide, voluntary organization that that envisions a country where mental health is a universal human right.

CMHA of NB, being COLLABORATIVE, mobilizes and marshals resources, partners, and people to come together to realize necessary changes in our communities and in the mental health system in New Brunswick.

One of the core goals of these services is to help people with mental illness develop the personal tools to lead meaningful and productive lives.

By cultivating relationships with community and stakeholders, leading fundraising strategies, and managing media engagement, the Director of External Relations plays a crucial role in enhancing the organization's visibility, delivering the Canadian Mental Health Association of New Brunswick (CMHA of NB)'s mission, vision, and values, and increasing public awareness and support for CMHA of NB's programs and services.

This position provides strategic planning, executing, and measuring the programs of external relations with stakeholders, clients, communities, and government, comprehensive communications, marketing, branding, media relations, and public relations while focusing on fundraising and the organization's image.

Reporting directly to the Chief Executive Officer, this position requires innovation power and passion to develop creative and effective strategies.

Collaborating closely with the leadership team, the Director develops and executes strategies, fostering understanding of CMHA of NB's purpose-driven direction, and promotes a culture of employee engagement.

This role involves developing coherent and trustful, continuous external relations strategies, setting targets and priorities, managing budgets, resourcing, and timetabling of these activities, and providing regular reports.

Actively participate in CMHA of NB's leadership meetings to create solutions that advance the successful, efficient, and effective relations and execution of CMHA of NB's programs and policy initiatives.

Provide mentoring and support to individual team members for problem-solving and managing challenging situations.
Take responsibility for addressing and resolving performance concerns in a respectful and compassionate manner.

Conduct performance reviews, assist in hiring and onboarding new team members, ensure on-going training and professional development, and participation in human resource matters.

Adhere to ethical standards and policies of CMHA of NB and promptly disclose any conflicts of interest.

Define priorities for external relations that align with the CMHA of NB's strategy and provide insights into building co-operative external relationships.

Establish, expand, foster, and maintain relations with community leaders and other private, public, and governmental organizations at local, provincial, and national level to obtain their support of CMHA of NB.

Advise the Board, Chief Executive Officer, and the leadership team on current and potential relations, branding, and communication issues; Provide relation support to the Board of Directors, Chief Executive Officer, and the leadership team on confidential, high-profile, and sensitive matters, including preparing informative materials such as presentations, briefing notes, speeches, annual reports, backgrounders, newsletters, profiles, and articles.

Develop ceremonies and event programs for special occasions, such as Mental Health Week, Mental Illness Awareness Week, Suicide Prevention Month, and other events to increase the community's awareness and support of CMHA of NB's goals.

Develop and implement programs to increase the CMHA of NB's voice in legislative activities and advocacy networks.

Provide expertise and guidance to employees in developing, implementing, and enhancing their local, provincial, and national public relations programs, contributing to achieving the CMHA of NB's goals and objectives.

Identify, cultivate, and maintain relationships with potential funding sources from government, corporate, foundation, and private sectors.

• Engage with government officials and elected representatives to gain support for CMHA of NB's policies and funding opportunities.

Develop, enhance, and nurture community relationships and raise awareness of fundraising campaigns.
Manage an existing portfolio of trust funders while actively cultivating new relationships.

Research and assess the feasibility of implementing new fundraising methods, such as corporate fundraising, major gifts, or direct mail campaigns.

Establish and maintain a comprehensive database for fundraising activities.
Handle administrative tasks, including correspondence and accurate report maintenance.
Marketing and Branding

Develop and implement annual marketing and branding strategies to support the strategic priorities of the CMHA of NB, aiming to raise the organization's profile.

Strategically develop and manage the overall brand identity, collaborating with Chief Executive Officer, Board of Directors, and leadership team to protect the organizational reputation.

Ensure consistency and relevance of the CMHA of NB's brand in alignment with the organization's vision, mission, and values.

Coordinate and oversee the production and distribution of various promotional materials which highlight the goals, objectives, policies, programs, activities, and accomplishments of the CMHA of NB.

Cultivate strong community partnerships to enhance understanding and appreciation of the CMHA of NB's brand.
Oversee the development and design of graphic materials in accordance with CMHA of NB's brand guidelines.

Lead the team and employees in effectively communicating the story of CMHA of NB and its current programs and activities to raise awareness of the organization's brand.

Direct, coordinate, and manage advertising across various media, including radio, television, newspaper, e-newsletter, brochures, magazines, social media networks, podcasts, and websites to increase awareness of CMHA of NB's services and obtain maximum support and resources.

Direct all media relations activities to ensure constant, accurate and timely coverage of events and news.

Provide strategic leadership for social media platforms to ensure consistent messaging that enhances brand awareness and engages the public effectively.

Provide strategic media relations advice and robust issues management support to CMHA of NB as required.

Proactively pursue and maximize opportunities across diverse media channels to raise public awareness of key issues related to CMHA of NB's programs and policy initiatives.

Identify the characteristics of diverse target audiences and determine the most effective communications techniques to reach and motivate these groups for maximum support of CMHA of NB's programs, services, and activities.

Enhance the CMHA of NB's prominence among key audiences and ensure it maintains a compelling digital presence that effectively aligns with organizational objectives.

Present information on a wide variety of subjects using the full array of written, oral, and visual formats and techniques for diverse media outlets.

Provide oversight for content, style, and design of CMHA of NB publications and website.
Oversee the team's development of external publications such as newsletters, releases, email announcements, and on-line content.
Develop strong relationships with local, regional, and national media to amplify CMHA of NB's messaging and initiatives.

Preference will be given to candidates with a University degree in the field of Management, Marketing, Communications, Public Relations, journalism, or other related fields and five to ten years of full-time, professional-level work experience, as a leader, with a demonstrated ability to manage communications and public relations, convene stakeholders, and engage across sectors, including experience with various media sources such as social media, web-based, broadcast, and print media.

A combination of work experience and education will be considered.
Experience in mental health, addictions and/or community social services would be an asset.
Experience working collaboratively with government, philanthropy, community stakeholders, and people.
A valid Work Permit is mandatory for temporary residents.
Residency in New Brunswick (NB) or willingness to relocate is mandatory.
Proficiency in both English and French languages is mandatory.
Rapport/Relationship Building
Partner Management
Marketing and Branding
Social Media
Time Management & Priority Setting

Ability to provide team leadership and supervision for the development and implementation of the organization's mission, vision, and values.

Excellence in organizational management with the ability to coach staff, manage, and develop high-performance teams, set, and achieve strategic objectives, and manage the budget.

Prior experience working within the non-profit sector, especially at leadership and managerial level is an asset.
Knowledge of federal and provincial legislation applicable to voluntary sector organizations.

Knowledge of the formal NB mental health system, community organizations, and resources, including CMHA of NB programs, is an asset.

Knowledge of mental health, social determinants of health, health equity, social justice, addiction, social service systems, and best practices for engaging people with lived or living experience.

Knowledge of budgeting, cost estimating, fiscal management principles and procedures.

Ability to work effectively with public and private non-profit agencies and organizations on a local, provincial, and national basis.

Skill in establishing creative public relations campaigns.
Excellent working knowledge of Microsoft 365 is required.
Strong working knowledge of media relations, marketing, branding, and advertising techniques.
Communications media sources and their most effective uses, including print, broadcast, web, and social media.

Demonstrated experience with graphic and content design concepts and tools and production of marketing and public relations materials is an asset.

Methods and techniques of preparing and disseminating news releases and securing media placements.
Knowledge and skills of research methods and techniques and analyzing data.
Ability to organize data into logical formats for presentation in reports, documents, and other written materials.
Conscientiousness, loyalty, self-discipline, and commitment to organizational goals, policies, and rules.
Flexible work schedules may be required to meet operational requirements.
This position will report directly to the Chief Executive Officer.

CMHA of NB is committed to building a skilled and diverse workforce that reflects the New Brunswickers we serve.