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Market Manager - Canada - Workleap Platform Inc.
Description
Workleap builds practical employee experience software that makes work simplerChannel Marketing Strategy:
Develop marketing strategies around channel including personas, segmentation and overall marketing strategies.
Partner Portal Management :
Maintain and curate assets built specifically for partners. Monitor utilization and report on key metrics and performance.
Enablement Campaigns:
Own key assets including newsletters and other informational assets to keep key channel segments informed and aware of new products and features.
Partner Enablement:
Create and deliver impactful marketing collateral, sales tools, and training programs to enable partners to effectively promote and sell our products.
Campaign Planning and Execution:
Collaborate with partners to develop joint marketing campaigns, including webinars, events, email campaigns, and co-branded content, to generate leads and drive pipeline growth.
Performance Monitoring and Optimization:
Track and analyze channel marketing performance metrics, including pipeline, conversion rates, and partner satisfaction, and leverage insights to refine strategies and tactics.
Budget Management:
Manage channel marketing budgets effectively, ensuring optimal allocation of resources to drive maximum ROI.
Gain insight from the sales enablement team on how to improve training content.
Work with partners and agencies to drive pipeline growth.
You will report into the Director of Product Marketing working alongside Product Marketing Managers and Customer Marketing.
Your overall team reports into Marketing which includes Demand, Digital Experience, Brand and Content.
You will work closely with the Director of Partnerships and Alliances, as well as their team of channel and partner account managers.
You will be the founding channel marketing manager and will be working closely between marketing and revenue to build an impactful new revenue driving machine.
Bachelor's degree in Marketing, Business Administration, or related field;3+ years of proven track record of success in channel marketing roles within the SaaS or IT industry;
Strategic thinker with a data-driven approach to decision-making;
Proficiency in marketing automation platforms, CRM systems, PRM systems, Nearbound platforms, referral software and analytics tools;
Creative problem solver with a passion for innovation and continuous improvement;
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer
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