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Telecommute Senior Product Marketing Manager - Sherbrooke, QC, Canada - Sherweb Inc.
Description
We are looking for a seasoned PMM to drive Sherweb's top-line positioning & messaging, own our platform positioning and PLG motion, and drive the marketing strategy for our customer base.
More specifically, the key missions will be to 1) help bring to market our centralized platform and to enable synergies between our family of products, 2) define and own the company-level positioning and messaging, and 3) ownership of our overall customer base including driving strategies to reduce churn and increase satisfaction.Define and execute on GTM strategies and marketing plans relating to your core mandates in collaboration with Product, Sales and Marketing.
Build compelling briefs inspired by data and customer insights, clearly articulating business and marketing objectives, targets, key messages and measures of success.
Work with our internal agency to produce detailed marketing plans including advertising campaigns and analyze the results.Create content to support the marketing plan.
Perform competitive intelligence analysis.
Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of the platform in the market.
Other relevant projects, initiatives and tasks that typically fall under the mandate of product marketing as it relates to the 3 core areas of responsibility for this role defined above.
Expectations of anSenior Product Marketing Manager:
A Senior Product Marketing Manager is broadly expected to have general mastery over the core areas covered by the product marketing function, with higher overall expectations on the quality of output and work when compared to a PMM or Associate PMM
Experience Level:
Senior PMM's have more experience compared to PMMs with a larger base of experience with the core PMM jobs-to-be-done (more time-in-role, higher quality output).
A senior PMM is expected to act as a mentor to the team and bring best practices to the table to up-level the overall PMM team.
Responsibility Scope:
Senior PMMs will own large strategic projects and initiatives with a balanced mix of strategic, operational and execution.
Senior PMMs generally have greater decision-making authority, leading strategy for their areas of responsibility.
Senior PMM's are expected to work independently and lead projects with little-to-no supervision, high levels of independence, and minimal support needed.
Senior PMM's are expected to manage relationships, manage up, and generate/leverage political influence to unblock their own projects and initiatives with less frequent need for escalations.
Required: 5 years of experience in Product Marketing within B2B tech or SaaSAdditional experience in GTM functions and people management experience
Flawless written communication in English is required
Highly analytical and detail oriented, with a passion for digging into data to identify trends
Strategic mindset, ability to understand the 'big picture' and use creative problem solving to drive impact and results
A friendly and diverse work culture with inclusion and equality at heart of our actions
Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal)
Annual salary review based on performance
A flexible total compensation offer
Advanced paid hours to recharge your batteries (holidays and mobile days)
Flexible benefits plan that adapts to your needs
Flexible savings fund options
Proximity to your direct manager and open, honest communication to support your development
Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career
Reasons for the requirement of English: Sherweb has international customers and fluency in English is the only way to ensure proper service delivery to them.
The main tasks related to this position require written and oral communication with an English-speaking clientele at all times.#