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    Group Manager Marketing - Toronto, ON, Canada - Intuit Inc.

    Intuit Inc.
    Intuit Inc. Toronto, ON, Canada

    3 weeks ago

    Default job background
    Description

    TurboTax Canada is seeking a Group Marketing Manager, Brand, Advertising, and Sponsorships. This role requires a strategic and results-oriented marketing leader with a deep understanding of brand strategy, media planning, and team leadership. The ideal candidate will possess a unique blend of data-driven decision making, growth mindset and creative ideation. As a Group Marketing Manager, you will be responsible for developing and implementing brand and media strategies that drive customer acquisition and loyalty. You will work cross-functionally with product strategy marketing, MarTech and PR comms, ensuring a cohesive experience for customers across all touchpoints and drive outsized growth in our market.

    Responsibilities

    DEVELOP BRAND AND CAMPAIGN STRATEGY:

    • Define and implement relevant brand strategies and guidelines that align with Canadian needs, while staying true to our North American brand framework
    • Ensuring brand consistency and guideline adherence across all marketing efforts and channels
    • Manage a brand team that develops advertising campaigns that work across borders, ensuring consistency and maximizing efficiency
    • Localize where necessary to address Canadian specific customer segments

    SPONSORSHIP MANAGEMENT:

    • Manage sponsorships engagements with key partners
    • Identify, research, and select sponsorships opportunities based on the strategic fit with the TurboTax brand and marketing objectives
    • Develop activation plans for selected sponsorship opportunities that drive brand awareness, consideration, and sales
    • Connect with One Intuit Sponsorship Council to share best practices and create synergy between sponsored partners

    MEDIA PLANNING:

    • Develop and execute modern and creative brand and product advertising campaigns across traditional and digital channels
    • Collaborate with agency and internal teams to drive high-quality and efficient campaign execution, supported by a leading marketing technology stack
    • Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance
    • Report on marketing driven KPIs during tax season, ensuring stakeholder understanding results

    ROI DRIVEN MARKETING EXCELLENCE:

    • Continuously research and adopt emerging good practices in brand development, advertising and sponsorships
    • Share and apply top-of-funnel and bottom-of-funnel best practices across tactics
    • Influence key stakeholders within the Marketing organization and cross-functional partners to develop customer-led, data-driven insights, plans and initiatives with a continuous focus on a "test, refine, and deploy" mentality.

    LEAD A HIGH PERFORMING TEAM:

    • Manage and coach a top-performing team of advertising, sponsorship and brand professionals
    • Provide coaching, guidance, and mentorship to the team, ensuring each member is equipped with the skills, tools, and resources they need to deliver exceptional brand and advertising support
    • Foster a culture of teamwork and collaboration, with a focus on delivering tangible business results that delight our customers and drive our collective success
    • Have a Day 1 mindset that keeps the team nimble and scrappy while driving towards continuous growth. No problem is too big and no solution is too small

    EXPERIENCE:

    • Experience in brand strategy, advertising, and sponsorship management
    • Deep expertise and knowledge of Canadian market and how to develop a locally relevant and effective brand and advertising strategy
    • Demonstrated experience leading high performing teams, ideally in high-growth environments
    • Bachelor or Master's Degree in Business Administration or Marketing

    SKILLS:

    • Strong problem-solving, analytical, storytelling, communication and interpersonal skills
    • You have excellent verbal and written communication skills that are clear, compelling, logical, and concise
    • Demonstrated ability to deliver concise written/verbal communications to all stakeholders of the organization, managing expectations of key business stakeholders and understanding the key elements that make the TurboTax brand and media strategies consistent and effective
    • Positive change proponent, have the agility to deal with change and uncertainty in your day-to-day responsibilities
    • Ability to set up a clear vision and inspire the team to achieve it at the highest level of craft
    • Proven track record in managing simultaneous multiple priorities and projects efficiently and thriving in a fast-paced and deadline-driven environment
    • You'll thrive if you like high pressure, high stakes and high reward environments
    #J-18808-Ljbffr
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