Marketing Coordinator - Toronto, Canada - University of Toronto Press

University of Toronto Press

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Here's what you'll be doing....

You'll be responsible for planning and executing marketing strategies helping readers and authors discover UTP Journals, including coordinating and planning conference exhibits, conducting research, and coordinating marketing plans and reports.

For this position, we currently have the option of working totally remotely or in a hybrid model. However, this position may initially require some inoffice time mixed with work from home during the onboarding phase.

Key Responsibilities include:

Manages social media channels including updating and maintaining social media calendar
Engages with online communities through social channels
Contributes to major marketing campaigns and events as part of the marketing team, including coordinating conference exhibits and staffing (including travel), designing and/or creating ads and collateral material
Manages content marketing initiatives, including press releases, new content alerts, and special articles promotions to drive traffic to online use
Creates digital advertising and pay per click campaigns, including identifying goals, defining strategy, and providing tracking and final reports
Performs regular analysis to measure effectiveness of digital marketing initiatives
Builds digital expertise by researching new trends and best practices in social media and digital space, and identifying appropriate strategies for marketing UTPJ content
Researches and identifies trends and new technologies that will improve the positioning and marketing of scholarly journals and their authors

Education, Qualifications, and Experience:

Postsecondary graduate
Minimum 2 years' experience in related business environment; experience in periodical or scholarly environment an asset
Publishing certificate an asset, but not required

Knowledge, Skills, and Attributes:

Results and action oriented, creative and innovative big picture thinker
Customer/client focused with ability to represent UTP; must have a positive and professional approach and be able to present concepts to clients with confidence
Excellent interpersonal and communication skills, attention to detail, and time management skills
Collaborative; flexible in changing situations; thrive in a fastpaced environment; manage multiple projects with ease
Ability to work independently and demonstrate initiative
Ability to consistently meet deadlines
Keep informed in trends in industry
Proficient with Outlook, Microsoft Office, and database software
Some business travel required
Research skills and social media savvy
Commitment to continuous learning
Values matter to you. You bring your whole self to work and you live our values of accountability, innovation, respect, and customer focus

About our Team:

The Publishing Division has a staff of over 50 full-time and contract employees and operates out of 800 Bay Street, Toronto.

With the publication of influential authors and award-winning research, as well as a continuing dedication to groundbreaking new scholarship and innovative texts, UTP has firmly established its reputation for excellence.

Books and journals published by UTP are written for intellectually curious readers, academics, researchers, students, and practitioners. Our authors come from around the world and we serve a global market.

About University of Toronto Press:

As the leading university press in Canada and one of the largest in North America, we acknowledge our role and responsibility in effecting positive change.

With this, we seek to continuously improve the diversity and representation of our publications and the clients we represent, as well as within the makeup of our organization.

With strong commitment from leadership, we are collectively bringing forward change across the organization, both within our company culture and in our publishing, distribution, and retail endeavours.

UTP operates with mutual trust, respect, and integrity as we strive to identify and remove barriers. We are committed to making UTP a great place to work by addressing and challenging systemic inequities.

Interested in applying?

Company

University of Toronto Press

Location

Downtown, Bay & College

Opening Date

Jan 18, 2023

Closing Date

Feb 17, 2023

Starting Date

Mar 01, 2023